In this episode of Dental Business Made Simple, I sit down with Dr. Chris Phelps to explore what it takes to scale a dental practice while managing increasing complexity. This conversation takes a walk through Dr. Phelps’ journey from operating multiple practices to building systems that support growth, with a focus on leadership, self-awareness, and making strategic decisions that create long-term capacity.

Together, we dig into how coaching, mentorship, and behavioral science helped reshape his approach to leadership and decision-making. We also discuss how stepping out of the chair, hiring the right operators, and aligning roles with individual strengths allowed him to simplify operations, improve performance, and create more time to lead proactively.

Finally, we explore how influence and communication drive patient behavior, team accountability, and overall practice performance. Join us as we break down practical applications of behavioral science, including how trust, connection, and commitment increase case acceptance, strengthen team dynamics, and create a more predictable and scalable business model.

Key Takeaways:

• Coaching and peer advisory groups provide outside perspective that help identify blind spots and accelerate problem-solving.
• Aligning team members to roles based on their natural strengths improves performance, satisfaction, and operational efficiency.
• Transitioning from a reactive to a proactive leadership mindset creates space for strategic thinking and long-term growth.
• Behavioral science principles such as reciprocity, social proof, and commitment influence patient decisions and improve case acceptance.
• Strong leadership, clear communication, and team alignment directly impact patient retention, production, and overall practice success.

Connect with Coach Matt Doherty at dohertycoaching.com

In this episode of Dental Business Made Simple, I focus on systems as the foundation for scaling your dental practice and explain why knowing your numbers determines whether you are running a business…or operating a job. I also introduce the monthly scorecard as a simple, one-page system that gives you clarity on performance without overwhelming you with excessive reporting.

As you dig into this episode, you’ll find my breakdown of EBITDA as the key financial metric that reflects the health of your practice and explain why private equity and high-performing operators prioritize margin over production or collections. I walk through the five core drivers of EBITDA, including patient retention, treatment completion, hygiene reappointment rates, case acceptance, and accounts receivable, and show how each one directly impacts profitability.

Finally, I explain how to use a simple traffic light system to quickly assess performance across key metrics and identify where your practice is leaking profit or tolerating underperformance.

I challenge you to evaluate your numbers monthly, focus on one red metric at a time, and take disciplined action that improves EBITDA within a defined 90-day window.

Key Takeaways:

• Systems are defined by measurable data, and a monthly scorecard provides the clarity needed to manage a dental practice like a CEO.
• EBITDA is the primary indicator of practice health, with strong practices typically targeting 20 to 25 percent of revenue.
• Patient retention, treatment completion, hygiene reappointment, case acceptance, and accounts receivable are the five core drivers of profitability.
• A traffic light system helps leaders quickly identify performance gaps and prioritize the most urgent area of improvement.
• Sustainable growth comes from focusing on one key metric at a time rather than attempting to fix multiple issues simultaneously.

Connect with Coach Matt Doherty at dohertycoaching.com

In this episode of Dental Business Made Simple, I take a deep dive into the talent pillar of The Organizational Triangle and explain why getting talent right drives everything else in your practice. I walk you through how the wrong people in the wrong seats create operational drag that shows up in production swings, case acceptance issues, turnover, and daily stress.

In this episode, I challenge the common approach of hiring for skill and shift your focus toward hiring for alignment, role clarity, and long-term scalability. I also break down the real cost of poor talent decisions with examples tied to hygiene reappointment rates and case acceptance, showing how small performance gaps compound into significant revenue loss over time.

In addition, I’ve got a practical framework to evaluate and improve your team using four key questions around people, roles, expectations, and leadership courage. This framework outlines a clear talent audit process, hiring strategies based on behavioral patterns, and development systems that help you build a team capable of supporting growth without creating dependency on you as the owner.

Key Takeaways:

• Talent is defined by alignment, role fit, and contribution to the practice, not just clinical skill or experience.
• Poor talent decisions create measurable losses in production, case acceptance, patient retention, and leadership effectiveness.
• The four talent questions focus on right people, right seats, clear expectations, and the courage to make necessary changes.
• A structured talent audit helps identify underperformance, misalignment, and opportunities to upgrade or develop team members.
• Hiring for values, using behavioral interview questions, and creating clear performance scorecards supports long-term scalability and team growth.

Connect with Coach Matt Doherty at dohertycoaching.com

In this episode of Dental Business Made Simple, I take a focused look at culture as the foundation of The Organizational Triangle and explain why it drives the long-term success of your dental practice. I define culture through observable behaviors and standards, showing how what you tolerate, reward, and correct directly shapes your team’s performance and your patient experience.

I’m about to walk you through how unclear or inconsistently enforced standards weaken your practice, especially when conflict is avoided or high performers operate without accountability. Throughout this episode, I emphasize that culture requires active management through consistent communication, real-time feedback, and a commitment to addressing issues as they arise.

I also break down how to build and operationalize core values so they influence hiring, training, and daily operations in a measurable way. I share a practical framework using candor, accountability, respect, and excellence, while challenging you to identify behaviors that violate your standards and take immediate action to strengthen your culture.

Key Takeaways:

• Culture is defined by the behaviors a leader allows, rewards, and corrects, which requires consistency in leadership actions to maintain strong standards.
• Core values should remain limited to three or four clear principles so teams can remember and apply them in daily decision-making.
• Operationalizing culture means integrating core values into hiring, training, performance reviews, and terminations to create alignment across the practice.
• Addressing poor behavior in real time strengthens accountability and prevents inconsistencies that weaken team trust and performance.
• Defining values like candor, accountability, respect, and excellence through specific actions helps teams understand expectations and execute them consistently.

Connect with Coach Matt Doherty at dohertycoaching.com

In the world premeire episode of Dental Business Made Simple, I’m introducing The Organizational Triangle, a framework that defines how talent, systems, and culture drive performance in your dental practice. Throughout the episode, I explain how these three pillars work together to create stability, as well as how weaknesses in any of these areas lead to operational stress, inconsistency, and lost revenue.

You’re about to learn how talent decisions impact team performance beyond clinical skill, with a focus on role alignment, clear expectations, and long-term retention. One of the big points I emphasize is hiring without clarity leads to friction, which shows up in turnover, declining morale, and patient attrition that directly affects production.

The episode also highlights how systems and culture shape the daily experience inside your practice, from scheduling and case presentation to communication and accountability. I challenge you to evaluate your practice across all three pillars and identify the weakest area so you can take focused action that improves consistency, scalability, and team behavior.

Key Takeaways:

• The Organizational Triangle consists of talent, systems, and culture, and each pillar must remain strong to support a stable and scalable dental practice.
• Talent requires more than clinical skill, as placing the right people in the right roles with clear expectations reduces turnover and improves team performance.
• Systems create consistency in scheduling, billing, treatment planning, and meetings, which protects your practice from disruption when team members leave.
• Culture defines how your team communicates, handles conflict, and takes accountability, which directly impacts patient experience and retention.
• Rating your practice on talent, systems, and culture helps you identify gaps and prioritize where to focus your efforts for immediate improvement.

Connect with Coach Matt Doherty at dohertycoaching.com

Building a successful dental practice isn't easy. But there are steps you can take to simplify your efforts and achieve the goals you've put in place!

Welcome to Dental Business Made Simple, a podcast dedicated to helping dentists and dental practitioners like you build a thriving, successful practice through talent, systems, and culture.

I'm your host Matt Doherty, an Executive Coach who has helped multiple dentists build internal systems to strengthen the business side of their practices.

You went to dental school. You didn't go to business school. I'm here to help you fill in the gaps with tips, strategies, philosophies, workflows, and guidance that I'll be sharing on each episode of this podcast.

Some episodes will be just me while others will feature special guests who also have found success in the dental industry.

The first five episodes of Dental Business Made Simple go live Tuesday, May 5th, 2026! Find full episodes on your favorite podcast platform and on the Doherty Coaching YouTube Channel!

Connect with Coach Matt Doherty at dohertycoaching.com