If you have ever wanted to deliver a strategy that would truly change the performance of your business but were unsure how to start, this episode is for you.

Andy Gibson tells us about how he completely transformed a business in Australia. He expanded the category, stopped selling units, started selling fridges and turned a ready-to-drink spirit into a phenomenon.

He challenged perception, built alliances, set a vision and was courageous in execution . He tells us about the 'fierce' conversations that helped and how building momentum through 'wins' really matters when the vision is HUGE.

Andy Gibson is a business and marketing consultant who transforms global businesses and brands with world class brand-building tools and processes honed from 25+ years of global experience.

He has worked with some of the worlds biggest brands leading their marketing teams and today is a consultant in demand around the world from businesses seeking to get an edge in performance.

More About Chris Webber

Chris is an author, business performance adviser and former sportsman. His mission is to give everyone the confidence they need to overcome the difficult moments at work. He talks about influence, negotiation, inspiring action and performance culture at work.

He delivers 1:1 performance development programmes to executives, leaders and business people who want to raise performance at work. He runs training programmes for groups and offers advice for organisations preparing for key moments such as price changes, negotiations and launches.

Ways to Stay Informed

Follow Chris on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Buy the book - Get the Elephant Out of the Room. Outsmart Difficult People at Work

For exclusive content and behind the scenes insight and commentaries follow the WhatsApp Channel

Receive the Email Newsletter⁠⁠⁠