Vv Steele unpacks the deinfluencing movement that exploded on TikTok in January 2023, exposing how anti-consumerist creators became the most effective salespeople yet. From viral callouts to brand launches, she reveals the paradox: telling people not to buy things is still influence—just rebranded. Smart, skeptical, and essential listening for anyone navigating online trust.
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This content was created in partnership and with the help of Artificial Intelligence AI
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