『Deep Dive into Agile Marketing』のカバーアート

Deep Dive into Agile Marketing

Deep Dive into Agile Marketing

著者： John Cass
無料で聴く

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.Copyright 2024 All rights reserved. 経済学
エピソード
  • Kim Scribner - Deep Dive into Agile Marketing Podcast (Episode Thirty-Five)

    Kim Scribner - Deep Dive into Agile Marketing Podcast (Episode Thirty-Five)
    2026/06/10
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development into the marketing function, drawing on Kim’s early career in DevOps and her later work coaching marketing teams. John and Kim examine why marketing often struggles with reputation problems inside organizations, unpacking the persistent gap between engagement metrics and true business impact. Kim explains how marketers can shift from order‑takers to strategic partners by reframing discovery conversations, clarifying business problems, and using data to guide decisions rather than justify preconceived tactics. The discussion highlights how agile frameworks, especially user stories, experimentation, and early collaboration, provide the scaffolding for tougher, more productive conversations between marketing and the rest of the business. Kim shares examples from her client work, including how marketing teams can directly influence outcomes such as patient flow in healthcare systems by aligning communications with measurable organizational goals. Together, John and Kim explore what marketing looks like when treated as a driver of business impact rather than a cost center, how marketers can build trust through clarity and data, and why thinking like a business analyst can elevate the entire function. The episode offers a grounded, practical look at how agile principles help marketers communicate their purpose, demonstrate value, and operate with greater authority inside their organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    25 分
  • Amy Luethmers - Deep Dive into Agile Marketing Podcast (Episode Thirty-Four)

    Amy Luethmers - Deep Dive into Agile Marketing Podcast (Episode Thirty-Four)
    2026/05/02
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through the lens of agile marketing, as John and Amy discuss how each discipline approaches problem solving, collaboration, and uncertainty. They dig into why IT teams often work with clearly defined issues and predictable workflows, while marketers operate in environments filled with ambiguity, shifting customer behavior, and constant unknowns, a contrast that shapes how agile practices show up in each space. Amy also shares where she sees meaningful similarities in how both groups work. The conversation then examines how leadership styles must adapt when coaching marketers versus developers, highlighting how each group thinks, responds to change, and engages with agile principles in distinct ways. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    26 分
  • Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)

    Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)
    2026/02/11
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    24 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません