『Deep Dive into Agile Marketing』のカバーアート

Deep Dive into Agile Marketing

Deep Dive into Agile Marketing

著者： John Cass
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.Copyright 2024 All rights reserved. 経済学
エピソード
  • Amy Luethmers - Deep Dive into Agile Marketing Podcast (Episode Thirty-Four)

    Amy Luethmers - Deep Dive into Agile Marketing Podcast (Episode Thirty-Four)
    2026/05/02
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through the lens of agile marketing, as John and Amy discuss how each discipline approaches problem solving, collaboration, and uncertainty. They dig into why IT teams often work with clearly defined issues and predictable workflows, while marketers operate in environments filled with ambiguity, shifting customer behavior, and constant unknowns, a contrast that shapes how agile practices show up in each space. Amy also shares where she sees meaningful similarities in how both groups work. The conversation then examines how leadership styles must adapt when coaching marketers versus developers, highlighting how each group thinks, responds to change, and engages with agile principles in distinct ways. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    26 分
  • Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)

    Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)
    2026/02/11
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    24 分
  • Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)

    Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
    2026/02/03
    In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    37 分
adbl_web_anon_alc_button_suppression_c
まだレビューはありません