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  • Navigating Healthcare Market Entry: Value-Based Strategies for Success with Aleksandar Ruzicic

    Navigating Healthcare Market Entry: Value-Based Strategies for Success with Aleksandar Ruzicic
    2025/06/12
    In this episode of Decisions Now, host Erin Pearson speaks with Aleksandar Ruzic about how value-based healthcare, patient-centric design, and data science are reshaping commercial strategies in life sciences.
    Aleks shares powerful real-world examples from rare diseases, obesity treatments, and global market launches, revealing how integrating value metrics into R&D, regulatory planning, and go-to-market execution leads to smarter decisions and sustainable growth.

    Subscribe now to stay ahead of emerging trends in healthcare and beyond.
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    33 分
  • Beyond Green Marketing: Redefining Product Innovation Through Sustainability with Dan Thunberg

    Beyond Green Marketing: Redefining Product Innovation Through Sustainability with Dan Thunberg
    2025/05/29
    In this episode of Decisions Now, host Erin Pearson speaks with Dan Thunberg, VP of Marketing Strategy at Watts Water Technologies, about how sustainability is reshaping innovation and decision-making in the industrial sector.
    Learn how the concept of handprint is changing the value proposition, why LCAs and EPDs matter, and how to align ESG efforts with both business success and environmental accountability. Ideal for sustainability professionals, product strategists, and B2B leaders looking to make a real impact.

    Listen now and discover how to design for sustainability.

    #Sustainability #B2BMarketing #ProductInnovation #ESG #WattsWater #DecisionsNow #IndustrialStrategy #LifecycleAssessment #EnvironmentalImpact
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    31 分
  • How Alexion Leverages Data Across Drug Development Lifecycle with Vijay Chand

    How Alexion Leverages Data Across Drug Development Lifecycle with Vijay Chand
    2025/05/14
    Is pharma ready for the AI revolution?

    In this episode of Decisions Now, Erin Pearson talks to Vijay Chand, Head of Transformation at Alexion, about how data is powering faster drug development, better patient care, and strategic decisions across life sciences.

    Vijay shares:
    • What’s broken in traditional data models
    • How to lead large-scale transformation in pharma
    • The power of real-time, personalized medicine
    🎧 A compelling roadmap for anyone in healthcare, data, or innovation.
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    41 分
  • Strategic Approaches to Shared Service Centers with Jeff Jin

    Strategic Approaches to Shared Service Centers with Jeff Jin
    2025/05/01
    In this episode of Decisions Now, Erin Pearson sits down with Jeff Jin, an expert in shared services and digital transformation.

    Jeff shares how organizations can optimize their centralized service models to achieve operational excellence, innovation, and strategic value.

    Covering the importance of standardization, smart technology adoption, global service hubs, and fostering a culture of continuous improvement, Jeff provides actionable insights for business leaders looking to future-proof their operations.
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    34 分
  • AI Revolution in Market Research – From Data to Advantage with Melanie Courtright

    AI Revolution in Market Research – From Data to Advantage with Melanie Courtright
    2025/04/16
    How AI Is Transforming Market Research

    Welcome to Decisions Now, the podcast by Evalueserve where data meets decision-making. In this episode, host Erin Pearson sits down with Melanie Courtright, CEO of the Insights Association, to dive deep into how AI, data evolution, and shifting business needs are redefining the insights and analytics landscape.

    With over 25 years of experience, Melanie shares:
    • The real transformation behind the AI buzz, the explosion of data volume, types, and usage
    • Why market research is no longer just about surveys but about integrating behavioral, attitudinal, and conversational data
    • The truth about data quality challenges and the fight against "price-first" decisions
    • Why growth in insights is slowing post-COVID and the opportunities that lie ahead
    • The rise of the tech-savvy insights professional: why you must be data-literate, privacy-literate, and tech fluent to thrive
    • How brands and vendors must rethink their partnerships to cut through the noise and drive real business impact
    • The secret power of experimentation budgets and how innovators are using them to grow
    • This episode unpacks insights on how to future-proof your strategy in this noisy, tech-driven world.
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    28 分
  • Supply Chain Resilience in the Era of Tariff Uncertainty with Dr. Rob Handfield

    Supply Chain Resilience in the Era of Tariff Uncertainty with Dr. Rob Handfield
    2025/04/07
    How can businesses stay agile in the face of global trade disruptions? In this episode, Dr. Rob Handfield shares expert insights on building resilient supply chains, navigating tariffs, and preparing for the unexpected with smart strategies and stress testing.
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    26 分
  • Beyond AI Pilots: Building Scalable GenAI Solutions for 2025 with Charlie Render

    Beyond AI Pilots: Building Scalable GenAI Solutions for 2025 with Charlie Render
    2025/03/13
    Scaling for Real ROI

    In this episode of Decisions Now, host Erin Pearson sits down with Charlie Render, managing partner at Render Analytics, to discuss how businesses are finally moving past the experimental phase of generative AI.

    💡 Key Topics Covered:
    • Overcoming pilot stage and scaling AI implementation
    • The importance of ROI, customer satisfaction, and executive buy-in
    • The four-step process to identify and prioritize AI use cases - Measuring success beyond efficiency metrics
    • The future of AI in data analytics and decision-making

    Charlie Render is the founder and managing partner of Render Analytics, specializing in AI and data analytics. He shares expert insights on overcoming AI adoption challenges, scaling AI for real ROI, and optimizing business decision-making through data-driven strategies.


    📌 Don’t forget to like, comment, and subscribe for future AI insights!
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    30 分
  • AI's Role in an Equitable Energy Transition with Marine Cornelis

    AI's Role in an Equitable Energy Transition with Marine Cornelis
    2025/02/27
    As AI and smart technology transform the energy sector, how can businesses ensure that innovation aligns with consumer trust and fairness? In this episode of Decisions Now, host Erin Pearson is joined by Marine Cornelis, a leading expert in energy transition and consumer protection, to explore the delicate balance between technical advancements and human-centered approaches in the future of energy.

    They discuss how AI and digital tools enhance energy access and efficiency, tackle consumer hesitation in adopting sustainable energy, and highlight the importance of trust, transparency, and accountability in the energy transition. They discuss why companies must actively engage and educate consumers for real impact.

    Marine Cornelis, Founder & Executive Director of Next Energy Consumer, leads efforts to ensure energy transitions are fair, inclusive, and people-centered.
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    27 分