Decision Intelligence for the C-Suite: Inside Snowfire AI with Greg Genung
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Decision Intelligence for the C-Suite: Inside Snowfire AI with Greg Genung
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In this episode of The Cred Podcast, Mack McKelvey talks with Greg Genung, founder and CEO of Snowfire AI, about how AI is reshaping the way executives make decisions.
After two decades in cybersecurity, Greg built Snowfire to solve one of leadership's biggest pain points: turning overwhelming business data into clear, actionable intelligence. He shares how the platform personalizes insights, accelerates due diligence, and (most importantly) gives leaders their time back.
They also explore what it means to make adaptive decisions in real time, how AI can transform boardroom dynamics, and why waiting on clean data is no longer an option.
Along the way, Snowfire may be doing something even bigger: unintentionally breaking down silos across teams by aligning everyone around the same intelligence. The result? A clearer path to accountability, faster action, and smarter outcomes.