Dear Frannie | How Do I Drive a Successful Grand Opening
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Dear Frannie | How Do I Drive a Successful Grand Opening
-
ナレーター：
-
著者：
In this episode, Katherine LeBlanc sits down with Madelaine Reis, Head of Marketing at Biscuit Belly, to unpack what a repeatable grand opening playbook looks like in practice. Biscuit Belly's last two openings both crossed $50,000 in revenue in week one — and Madelaine built their entire program from a blank PowerPoint starting at store number four.
They talk through the full funnel: PR, paid media, influencers, food drops, friends-and-family events, and loyalty program onboarding. They cover how to sequence it all when your opening date keeps moving, why you should never open cold, and what it costs franchisors when ops waits too long to loop in marketing.
Whether you're opening your next location or building a grand opening program for the first time, this episode gives you a real-world look at what actually moves the needle.
Have a question you're wrestling with? Submit it at apollocmo.com or reach us at katherine@apollocmo.com.
Find Dear Frannie on YouTube @KatherineLeBlanc_Franchise and connect with Katherine at linkedin.com/in/katherineleblanc.