『Dealmaker Catalyst』のカバーアート

Dealmaker Catalyst

Dealmaker Catalyst

著者： Jason Seward & Jim Ingersoll
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Join the Dealmaker Catalyst Podcast for real conversations with real estate investors and entrepreneurs. Learn how they approach deals, solve problems, and build their businesses. Every episode gives practical takeaways to help you make smarter moves in real estate.2026 マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • Cheap Leads Cost You More Than Expensive Ones (Here's Why) | Caleb Luketic

    Cheap Leads Cost You More Than Expensive Ones (Here's Why) | Caleb Luketic
    2026/07/16
    Caleb Luketic has spent the last decade obsessed with one question: where do deals actually come from? He runs Favor Home Solutions, an active investing operation out of Nashville, alongside Steel Marketing, the agency he built specifically for investors. Since 2017 he has managed over $20 million in ad spend across Google and Facebook, and in 2025 his team closed 154 contracts using nothing but SEO, PPC, and Facebook ads. No cold calling. No direct mail. No door knocking. In this conversation with Jason Seward, Caleb breaks down the inbound playbook he runs in his own business every day, from the $800 first assignment fee that hooked him on organic SEO to the branding moves that have won him deals at prices $20,000 below the highest bid. He gets blunt about ad budget minimums, explains why your cost per lead is the wrong number to obsess over, and shares the one star review that turned into his best lead source. If lead flow is the bottleneck in your business, this is the field report. What You'll Learn in This Episode Why real estate investors are actually in the marketing business and what changes once that clicksHow to build trust and authority so motivated sellers call you before they call anyone elseWhat the minimum viable ad budget really is on Facebook and Google, and why going below it wastes your moneyWhy your cost per lead is irrelevant and cost per contract is the only number that mattersHow to respond to a bad review in a way that actually wins you future dealsWhat to put in your Facebook ads and why AI generated video repels the motivated seller avatar Timeline Highlights [0:10] – Jason opens the show and frames it as field reports from people doing deals right now [1:03] – Caleb's background: $20 million in ad spend since 2017 and 154 contracts closed in 2025 [2:25] – How Caleb and Jim Ingersoll connected roughly a decade ago through the dealmaker community [4:31] – The mindset shift that started it all: investors are not in real estate, they are in marketing [5:56] – An $800 first assignment fee, then $15,000 the next year, all from organic SEO [6:45] – A plain English explanation of what search engine optimization actually is [8:24] – How AI search changed the game and what AEO, or AI engine optimization, means for investors [12:03] – How Caleb accidentally built a marketing agency without knowing what an agency was [16:14] – The one thing to take from the whole episode: branding matters more than the tactics [17:09] – Why a motivated seller in crisis wants empathy from a human, not a logic bot [18:56] – The three branding moves: Google Business Profile, real reviews, and testimonial videos [21:41] – Winning deals at $5,000 to $20,000 below the highest bid because sellers trusted the brand [25:26] – The mold house bad review, and the response that later won a better deal nine months on [31:50] – The hard minimums: $3,000 a month on Facebook, $5,000 a month on Google ads [34:42] – Why cost per lead is a vanity metric and cost per contract is what you should track [38:33] – The "your house is killing you" AI ad, and why AI video kills the 55 and older avatar [41:54] – June's numbers: 80 leads and seven contracts at $175 a lead [45:25] – Why leads are only half the equation and follow up systems close the gap Resources Mentioned Caleb Luketic — the guest's site, covering agency services, newsletter, and one on one coaching — https://calebluketic.comThe Operators Brief — Caleb's free newsletter on marketing, sales, and systems, sent Tuesdays and Thursdays — https://calebluketic.comSteel Marketing — Caleb's SEO, PPC, and paid ads agency for investors and service businesses — https://steelmarketing.orgFavor Home Solutions — Caleb's Tennessee based cash home buying operation — https://favorhomesolutions.com608B Capital — episode sponsor, a hard money lender for fix and flip, BRRRR, and value add deals, plus a debt fund for accredited investors — https://608bcapital.comElite Dealmakers Discount Program — episode sponsor, nationwide discounts at Lowe's, Sherwin Williams, and more for community members — https://elitedealmakers.com/discountDeal Maker Academy — the national community referenced in the closing CTA — https://elitedealmakers.comGo High Level — the CRM Caleb uses and recommends for lead follow up — https://www.gohighlevel.com Connect and Subscribe If this episode made you rethink the money you are pouring into cost per lead, go do the three branding moves Caleb laid out before you touch another ad campaign. Share this one with the partner or acquisitions person who keeps asking why the leads are not converting, and go find Caleb on his site or through The Operators Brief if you want to go deeper. Subscribe, leave a review, and pass it along to someone who is serious about leveling up. Dealmaker Catalyst is rooted in the culture built by Jim Ingersoll and the nationwide Dealmaker community.
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    52 分
  • Buying Real Estate Overseas Without Getting Burned | Michael Cobb

    Buying Real Estate Overseas Without Getting Burned | Michael Cobb
    2026/07/09
    Most people who've ever taken a vacation somewhere beautiful have had the thought: what would it take to own a piece of this? On this episode, Jason Seward sits down with Michael K. Cobb, founder and CEO of ECI Development and one of the most recognized names in international real estate, to answer exactly that. Since 1996, Michael has built residential communities across Belize, Nicaragua, Panama, Costa Rica, Honduras, and El Salvador, and he literally wrote the book on buying property abroad. This conversation is a field guide to doing it without getting burned. Michael breaks down why he built his entire career "outside the competition," how "margarita madness" leads well-meaning buyers into contracts they regret, and the three simple principles that keep you safe when you leave the bubble of North American consumer protection. From the difference between a heart decision and a head decision, to the "time machine" framework for choosing a country, to what international financing actually looks like, this is a grounded, story-rich playbook from someone who's done it for nearly thirty years. What You'll Learn in This Episode Why the biggest opportunities live "outside the competition," and how Michael built a mortgage business and development company where no market existedWhat "margarita madness" is and why relaxed, wined-and-dined buyers keep signing contracts they later regretHow the three principles — buy what you see, own the community, know the developer — protect you in a buyer-beware environmentWhy buying overseas is a head decision when it's an investment and a heart decision when it's lifestyle, and how to tell which one you're makingHow the "time machine" concept helps you choose a country based on whether you want cash flow now or appreciation over timeWhat international financing really looks like, including higher down payments, higher rates, and shorter terms than in the US Timeline Highlights [0:10] – Jason introduces the show and the Dealmaker Catalyst community rooted in Jim Ingersoll's culture [1:04] – Michael K. Cobb introduced: founder of ECI Development and international real estate pioneer since 1996 [3:10] – The guiding quote: "There is no competition outside; the masses strive to be outside the competition" [5:18] – Creating the game: building a mortgage business where no bank would finance foreign buyers [7:16] – The opportunity most people missed, and how inspecting collateral revealed a development opening [8:26] – Mismatched door handles and single outlets: the "off" product that sparked North American–standard building [9:49] – Where most international buyers get burned, and why it's the process, not the product [10:55] – "Margarita madness" explained: how great vacations turn into regretted contracts [12:21] – Jason's own near-miss buying a condo in the Bahamas after being wined and dined [14:10] – The three principles introduced: buy what you see, own the community, know the developer [15:11] – "Buy what you see, pay for what you see," and structuring payments as things get delivered [15:55] – Own the community: avoiding ghost towns and asking whether renters will actually have a good time [17:34] – Know the developer: why there's no government agency or lemon law to back you up [18:46] – Leaving the land of consumer protection: freedom and personal responsibility overseas [20:50] – Exceptions to the rules, getting your own attorney, and refundable-deposit milestone structures [23:15] – Boiling it all down to one word: humility, plus going slow and stretching the process out [24:26] – Legitimate investment opportunities abroad and how to mitigate risk with critical analysis [26:45] – The "time machine" framework: choosing a country by cash flow versus appreciation [28:27] – Why brands like Marriott and Hilton put "heads on beds" and drive rental performance [29:24] – The rule of thumb on developer pro formas and the question "How many are you keeping?" [31:11] – The HGTV question: how international buyers actually finance these purchases [32:18] – International financing framework: higher down payments, 11–18% rates, 10–20 year terms [34:23] – Why financing suits lifestyle buyers but rarely makes sense for pure investors [36:19] – A smart strategy for scouting property while on a family vacation without ruining the trip [37:21] – Why serious investors should visit in the worst season to see roads and conditions honestly [39:47] – The truth about overseas yields and why diversification, not higher cash flow, is the real reason [41:10] – Putting a price on the intangible: Jason's mom's question about sitting on the deck by the ocean [42:24] – Why Michael wrote the book: heartbreak, 300+ articles, and helping people avoid getting ripped off [44:27] – Where to find the book and Michael's consulting through Development Advisors [44:51] – The Amazon review offer: a personalized hardcover and a Belize ...
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    47 分
  • How to Lend Money on Real Estate Deals You Don't Actually Have | Chuck Glover

    How to Lend Money on Real Estate Deals You Don't Actually Have | Chuck Glover
    2026/07/02

    Chuck Glover didn't start building wealth until he was 70 years old. Six and a half years later, with no prior background in real estate or investing, he's a private money lender, author of The $5,000 Millionaire, and the architect of a "massive achievement" philosophy that has funded mission trips across the globe. In this episode of Dealmaker Catalyst, host Jason Seward sits down with Chuck to pull apart the exact mechanics of wrap lending, one of the most misunderstood ways to build wealth using other people's money.

    This is a whiteboard session, not a hype reel. Chuck walks through how he combines a small amount of his own cash with a passive investor's capital to fund a single loan, how the numbers turn a $20,000 stake into a 35 to 40% return, and why none of it works without the education and relationships behind it. If you've ever heard the term "wrap lending" and nodded along without really knowing what it means, this is the conversation that finally makes it click.

    What You'll Learn in This Episode

    • What wrap lending actually is and how it differs from traditional owner financing
    • How Chuck pairs his own capital with a passive "underlying lender" to fund one loan
    • Why an underlying lender happily earns 9% while the wrap lender keeps the spread and the points
    • How the math turns a $20,000 position into roughly a 35 to 40% annual return
    • Why first lien position and full transparency protect everyone at the table
    • How to shorten the learning curve through mentors, meetups, and relentless follow up

    Timeline Highlights

    [1:03] – Jason introduces Chuck Glover, private money lender and author of The $5,000 Millionaire

    [3:23] – The March Richmond event that brought a 300 person room to tears

    [4:06] – "It was time to stop quitting" and why this episode zeroes in on wrap lending

    [5:12] – Wrap lending explained at its most basic form, and the two types that exist

    [6:23] – Chuck's model: never telling a borrower "sorry, I can't help you"

    [7:26] – Where the term "wrap" comes from, with a $20K and $180K example

    [7:59] – Paying the underlying lender 9% while lending to the borrower at 13%

    [9:03] – Why passive investors earn 9% and the wrap lender earns the delta

    [10:41] – First lien position, second lien position, and total transparency

    [12:52] – Why you cannot jump into this blindly without education

    [13:40] – Learning from Dorsey Ford and thousands of hours at real estate meetups

    [19:13] – Vetting a deal, walking the property, and keeping agreements to a page and a half

    [24:25] – The full math: two points plus the spread equals a 35 to 40% return on $20K

    [26:46] – Compounding the model by recycling loans and running up to 30 at once

    [34:44] – Starting at 70 with zero investing background, now 77 and traveling the world

    [36:25] – The mindset piece: killing "excuse-itis" and never holding a thought that weakens you

    [39:09] – Where to find Chuck's book and his live wrap lending class on July 14th

    Resources Mentioned

    • The $5,000 Millionaire by Chuck Glover — his book on building wealth from a small starting stake: https://massiveachievement.net/merch
    • Massive Achievement — Chuck's book, merch, and his live wrap lending Zoom class (next session July 14th): https://massiveachievement.net
    • Chair the Love (CHAIR) — the nonprofit Chuck travels with to distribute free wheelchairs worldwide: https://chairthelove.org
    • 608B Capital Funding (episode sponsor) — fix and flip, BRRRR, and value add loans plus a debt fund for accredited investors: https://608bcapital.com/
    • Dealmaker Discount — nationwide discounts at Lowe's, Sherwin-Williams, and more for community members: https://elitedealmakers.com/discount

    Connect and Subscribe

    If Chuck's story lit a fire under you, don't let it fade at the end of the episode. Grab his book, look into the July class, and start showing up to the rooms where deals and relationships get made. Subscribe to Dealmaker Catalyst, leave a review, and share this one with someone who thinks it's too late to start.

    Dealmaker Catalyst is rooted in the culture built by Jim Ingersoll and the nationwide Dealmaker community.
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    45 分
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