David vs. Goliath: Scaling Against Corporate Giants with John D. Marvin
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David vs. Goliath: Scaling Against Corporate Giants with John D. Marvin
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Summary
In this conversation, John Marvin shares his extensive journey in healthcare marketing, particularly focusing on the challenges faced by private practices due to corporate influences. He emphasizes the importance of understanding consumer needs through research and the necessity for private practices to engage with their communities authentically. The discussion also highlights the critical role of patient experience and convenience in retaining clients and competing against larger corporate entities.
Connect With Our Guest
John D. Marvin - john@johndmarvin.com
Takeaways
- John's journey in healthcare marketing began in the early 80s.
- He emphasizes the importance of consumer research in marketing strategy.
- Private practices must engage with their communities to thrive.
- Convenience is a key factor in patient retention.
- Marketing should focus on building authentic relationships with patients.
- Corporate influences can negatively impact private practices.
- Practices need to justify their pricing through value and service.
- Community involvement can differentiate private practices from corporates.
- Every patient interaction should feel special and engaging.
Chapters
00:00 Introduction and Guest Welcome
01:46 John D Marvin's Journey with TSO
06:41 Challenges in Private Practices and Marketing Strategies
13:50 Combating Low-Cost Competitors
19:54 Community Involvement and Private Practice
36:15 Final Thoughts and Contact Information
Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero
Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?
Reach out to me- www.practiceresults.com.
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