What if trust wasn't a soft skill… but a measurable strategy?

In this episode of Go-To-Market, sponsored by Fullcast and Silicon Slopes, host Amy Osmond Cook sits down with David Homan, President and Founder of SOAR Connect, to explore a bold idea: what if we could quantify authentic relationships and use that data to drive meaningful action?

David's path to building "connector tech" is anything but traditional. A working classical composer turned international arts philanthropist, he spent 25 years building a powerful global network in New York.

After running a private community of super connectors for a decade and attempting 120 times to use existing referral and CRM tools he realized something fundamental was missing.

So he built it.

Before founding SOAR Connect, David built a life around connection through music, philanthropy, and family offices. As the 2025 bestselling author of Orchestrating Connection, he believes trust isn't built through transactions. It's built through time, action, and intentional generosity.

In this episode, David shares five core principles for building authentic, high-impact networks:

1. Be curious and vulnerable
   
   

2. Seek diverse connections
   
   

3. Be generous
   
   

4. Be grateful
   
   

5. Take action, because trust is earned through doing
   
   

Watch the full episode to explore how measuring trust could redefine the future of networking, community building, and go-to-market strategy.