Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅

This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored, undermined, or dragged into a channel-by-channel debate.

We’re joined by Jade Faulconbridge, marketing ops consultant (finance, manufacturing, payroll — the full chaos), to talk about how to build a data story that executives actually understand, and how to use that story to set boundaries, win budget, and prove marketing is a revenue team.

Marketing confession of the episode:
Jade got fired from her shortest-ever job after pushing back on a founder’s “AI will replace SEO and write all our content” plan. Painful… but also iconic.

We get into:
✅ Why marketing should be treated as a revenue-generating team (with KPIs that matter)
✅ The only way to win influence: pick your numbers, repeat them, report over time
✅ Why you should never start with data — start with the “why” and use data to back it up
✅ The 3 numbers to take to the board every time: revenue, pipeline, ROI (plus conversion and velocity if you’re feeling spicy)
✅ Direct vs influenced attribution — and how to talk about both without getting eaten alive
✅ How to push back without saying “no” (be curious, force trade-offs, let them realise it’s a bad idea)
✅ Why CRM and reporting foundations come first — otherwise you’re “just doing stuff”
✅ What not to share with leadership until you’ve fixed it (some dashboards are inside-only)

If you’re tired of being asked to prove marketing with one month of data, or justify every channel like it lives in a silo — this episode will save your sanity.

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Comment your worst “show me the ROI” meeting story below.

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