『Data-driven loyalty ft Paul Rivietz from Exchange Solutions | CommerceNext Ep 7』のカバーアート

Data-driven loyalty ft Paul Rivietz from Exchange Solutions | CommerceNext Ep 7

Data-driven loyalty ft Paul Rivietz from Exchange Solutions | CommerceNext Ep 7

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Paul Rivias from Exchange Solutions discusses the importance of data-driven loyalty programs and personalized offers in retail. He emphasizes the need for smart discounting and the impact of AI on customer experience.

Takeaways

  • Data-driven loyalty programs
  • Smart discounting
  • Impact of AI on customer experience

Chapters

  • 00:00 Introduction and Professional Background
  • 01:26 Exchange Solutions and Loyalty Perspective
  • 02:24 Loyalty Platform and Data Utilization
  • 03:50 Personalized Offers and Insights
  • 05:13 Evolution of AI in Retail
  • 07:02 E-commerce and Personalization
  • 10:21 Margin Awareness and Retail Math
  • 13:06 Smart Discounting and Offer Decisioning
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