What does it look like to use data not just to report, but to change outcomes at a national scale?In this episode of the Common Good Data Podcast, Roger and I are joined by Michelle Dunivan, Senior Director of Insights and Analytics at Best Friends Animal Society. Michelle shares how Best Friends uses data, partnerships, and trust-building to advance its bold mission of making the entire United States a no-kill nation.We talk about the realities of animal welfare as an under-resourced social sector, the lack of standardized data across communities, and how Best Friends has built one of the most comprehensive animal welfare data systems in the country. Michelle explains how data can help shift policy, guide local practice, and “myth-bust” the idea that things are only getting worse, even in challenging times.This conversation is also about something bigger than animal welfare. It’s about how nonprofits can use data ethically, transparently, and collaboratively to improve outcomes, build trust, and create collective impact across an entire field.In this episode, we discuss:- Why animal welfare data is uniquely challenging and deeply local- How Best Friends collects and uses data across thousands of shelters- The role of trust, transparency, and relationships in data sharing- How data can support continuous improvement - What nonprofits in any sector can learn from this approachIf you’re interested in evaluation, data strategy, collective impact, or using information to drive real change, this episode offers powerful lessons that extend far beyond animal welfare.