Data Brokers, The people who knows more about you than your own mother
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Data Brokers, The people who knows more about you than your own mother
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What’s a “data broker”? A data broker is a company that buys, sells, and rents information about you. That’s it. They’re basically in the business of harvesting everything you do, then selling it to the highest bidder.
Now, let me paint you a picture, because I’m gonna explain this in a way that everyone gets:
Imagine in your neighborhood, there was this guy whose job was to watch all the residents. He sees when you shop, sees what you shop for, sees who you talk to, sees where you go. Then he goes to the local bulletin board and says: “Hey, I know the Johnsons on Maple Street always buy allergy meds. I know they buy designer clothes but eat at home. I know they have a kid leaving at 3 AM.”
Creepy, right? Well, that’s EXACTLY what data brokers do, but at a national scale. And instead of one nosy neighbor, we’ve got THOUSANDS of companies doing it.
According to information by the California Privacy protection Agency from 2024, there are over 500 data broker companies in the United States ALONE. 527 and counting. Like if every city block in America had two data brokers, both competing to know more about you.