Kyler Nixon welcomes Jason Hugo, founder and president at Quick Response Fire Supply, to explore how a decade of blogging and long form content reshaped a distribution business. Jason traces the journey back to 2012 when a single conference sparked the idea that consistent SEO-driven articles could attract the right buyers. Early experiments showed nothing—until the concept of “marination” revealed that content needs time to gain traction.

ㅤ

What started as an SEO traffic play grew into something much more. Today QRFS content powers training for industry partners, sales enablement, and customer education. Jason explains how translating dense NFPA fire code into accessible guidance built trust with end users and professionals alike. He also shares how the company is rethinking itself as a data business, preparing for a future shaped by AI, centralized product information, and scalable catalogs.

ㅤ

Jason Hugo is the founder and president of Quick Response Fire Supply, a distributor dedicated to simplifying fire safety system maintenance, installation, and compliance. On a mission to make fire protection simpler so nobody gets burned, Jason has led QRFS through more than a decade of consistent blogging and content creation that now totals nearly 500 articles.

ㅤ

• The 2012 conference that inspired the first QRFS blogs and why “marination” became a guiding principle for SEO
• How early content paused, then proved itself as traffic surged through Google Analytics
• The evolution from simple product problem-solution articles to translating NFPA fire code into accessible insights
• Why QRFS content now supports both end users and professional contractors, and even trains manufacturers’ teams
• The challenge AI presents to SEO, traffic, and brand association with solutions
• The role of email in bridging discovery, purchase, and long-term education
• Why Jason believes every distributor must think like a data company to compete in the future
• The foundation QRFS is building to scale to a million SKUs with consistent product data
• Jason’s advice for distributors starting content today: plan to win and commit to consistency

ㅤ

• Marcus Sheridan and The Sales Lion
• Quick Response Fire Supply
• NFPA 25 fire code
• Jason Hugo

Core values that feel obscure turn into core actions that live in the fabric of a company. Host Kyler Nixon sits down with NataLee Allen, Visionary and CEO at ClearBags, to walk through a practical shift from five words to 26 behaviors that repeat every week. NataLee shares how she stepped into leadership after 2019 without the “everything falls on me” fear because the business runs with a great team. She explains how EOS helped redefine values, why “enjoy your life” made the list, and how a core action message plus employee videos unify teammates across three states. The conversation moves to tariffs, inventory moves, a long letter to customers, and a transparent approach to pricing. It wraps with a new Head of AI, a plan to meet every employee, HR chat bots built from the handbook, and AI as a partner that can lift productivity by 30 percent.

NataLee Allen is the Visionary and CEO at ClearBags. She stepped into the role in 2019 after learning that a business is only as good as their team. With EOS in place, she led a companywide shift from five core values to 26 core actions, including her father’s motto, enjoy your life. She champions weekly core action messages with employee videos across three states. NataLee recently designated a Head of AI to help every employee use AI as a partner, including an HR chat bot built from the employee handbook.

• Redefining core values with EOS by asking, what are they, not what should they be
• Turning five values into 26 core actions, including enjoy your life
• Core action of the week emails, employee video shares, and unifying teams in three states
• Hands off leadership made possible by a great team and shared accountability
• Preparing for tariffs with extra inventory, vendor options across 10 countries, and transparent pricing communication
• Writing a long letter to customers and using email as a personal, relational channel
• Designating a Head of AI to meet every employee and increase productivity with AI as a partner
• Building an HR chat bot from the employee handbook and using projects in chat to speed collaboration

• EOS, the entrepreneurial operating system
• Gino Wickman
• A letter to customers via email
• Employee handbook chat bot
• “chat, GBT, just five just came out”

Explaining B2B to someone who only knows consumer brands can feel like a challenge. Kyler Nixon sits down with Marta Dalton, VP of Customer Growth and Data at PetSafe Brands, to explore the core differences between B2B and B2C eCommerce and where they overlap.

ㅤ

Marta shares how pricing, catalogs, checkout, and delivery look completely different in the B2B world and why customer-specific journeys matter so much. She explains why Invisible Fence operates like a B2B despite being a consumer-facing brand, and how she balances the emotional pull of consumer marketing with the financial and operational focus of B2B.

ㅤ

From podcasts and print mail to re-engagement cycles and referrals, Marta outlines the channels, data strategies, and retention frameworks shaping growth today. This conversation highlights how distributors can move beyond spray-and-pray marketing toward precise, data-driven approaches that strengthen relationships and increase customer lifetime value.

ㅤ

Marta Dalton is VP of Customer Growth and Data at PetSafe Brands. With a career that includes leadership roles at Unilever and Coca-Cola, Marta brings deep expertise in global eCommerce, data analytics, digital marketing, and customer experience. At PetSafe Brands, she focuses on building strategies that keep pets happy, healthy, and safe while driving customer growth across both B2B and B2C channels.

ㅤ

• The distinct differences in products, pricing, checkout, and delivery between B2B and B2C
• Why Invisible Fence functions like a B2B despite being a consumer brand
• The “big B vs little b” concept and how business size affects buying behaviors
• How emotions drive consumer purchasing while logic and business needs shape B2B decisions
• Channels fueling growth marketing today, from podcasts to local events and print mail
• Why timing and targeting are critical to effective email and print campaigns
• How referrals outperform branding as a growth strategy in B2B
• The role of adoption and re-engagement in retention and lifetime value
• Using frequency data and missed buy cycles to prevent customer churn

ㅤ

• PetSafe Brands
• Invisible Fence
• Marta Dalton on LinkedIn
• Kyler Nixon on LinkedIn

ㅤ

👉 Ready to grow your distribution business with smarter marketing? Learn how Forward Studios helps B2B distributors drive demand through email and digital strategies.