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When a book publisher turned her down, Sandra Angelo didn't argue…

Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10.

That "rejected" book went on to make her over $1.2MM.

(And yes, that publisher came crawling back years later!)

Today, Sandra makes 7-figures a year teaching folks how to go from drawing stick figures to gallery-level art in months… rather than years.

She gets results – fast.

But she's not making 7 figures because she's built a gigantic audience…

Sandra's super picky about who she works with. So she's gotten really, really good at generating huge launches from tiny lists.

And in this episode of Dare to Launch, she talks about how she does that.

We also get into:

• How she sold over $1.2MM worth of books – despite being went rejected by every publisher

• Why "I don't have a big list" and "who am I to teach?" shouldn't hold you back

• Her approach to compressing time that gets her students results – fast

• How she made six-figures in one year – while recovering from a near fatal medical mistake

• Why not going "by the book" landed her 14 prestigious commissions (worth thousands of dollars)

• How she rebuilt everything from scratch when her life burned to the ground (literally!)

• The one article that triggered "eleventy billion calls" and $60k in sales in just four days (including the magic photo that made all the difference)

… and more.

This is a fun conversation… and Sandra's story is truly amazing… and inspiring. She busts a lot of myths about what it takes to succeed.

(And if you've been sitting on an idea you haven't launched yet… you'll definitely want to hear the story about how inaction cost Sandra $600,000…)

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Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

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Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Build Your Next Launch Fast at https://getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

ABOUT TODAY'S EPISODE

I've got more in common with Star-Lord (the character from the "Guardians of the Galaxy" movies) than I should probably admit…

OK, so I don't have a laser blaster… or a spaceship (yet!).

But like him, I definitely didn't look like the guy to bet on at the start…

I was a stay-at-home dad with a failed corporate career who hadn't made a dime in six years. So if you were looking for someone who would go on to save the galaxy make over $100MM in sales… you probably wouldn't have picked me.

Same goes for my good friend Elliott Connie…

Elliott started out with a front row seat to a rough life. He was about as far away from a happy, contented, confident life as you can imagine…

But now he's a world-renowned author, speaker, podcaster who's helped thousands of people… and he's just landed his own network TV show.

Like Star-Lord and his crew of misfits, we might not be the smartest, flashiest, or the obvious picks to win…

But we won anyway!

And that's the thing – you don't need to be perfect to succeed in this game.

Like Elliott and me, you can create something awesome… even when no one else gives you a chance.

Let's get into how to do that during a quick "taco break"…

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

If last year felt kinda weird – that's because it was weird.

Conversions dropped. Engagement tanked – 2025 was a tough year to be a business owner.

So let's dig into some of the practical, tactical changes we're making this year.

And not just me…

In this week's episode of Dare to Launch, we're joined by Emma and Eleanor from The Reconnected.

They've done numerous seven-figure launches – and generated over A$10MM in a little over five years…

… but they also experienced a ton of challenges last year – challenges that affected pretty much every business owner (and a few crazy ones that didn't!).

Together, we break down the big shifts we saw in 2025… and what we're doubling down on over the next 12 months…

(Things you should be doubling down on too.)

We get into:

• How to pull off a six- or seven-figure launch – from your bed (Emma actually did this last year – it's a crazy story)

• The "Middle G" problem that was quietly costing them sales from their best customers

• Why charging for your free content could increase your show-up rates… and your sales

• The "real time vibe checks" their team track more than clicks and opens

• Why their best email strategy was also their big blindspot

• Why "I can't afford it" is rarely the true objection… and how to find the real reason your customers aren't buying

• The Slack channel that every member of their team watches during a launch

• How they get their customers to improve their messaging and write better copy… without them even knowing about it

… and more.

There's been some big shifts over the past year. But this isn't doom and gloom…

Customers are still buying.

People are still looking for real human beings to help them.

It's still an awesome time to be an entrepreneur.

This episode will help you show up and serve your people in a BIG way (and make it easier for them to say yes)...

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new CTAs

Here's whats going on in our community right now! https://getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!