The hook for one of my top performing ads right now is essentially just three words:

Stop making content.

You can never be sure with ads… but my hunch is that one of the reasons it's doing so well isn't just the catchy hook…

… but because it taps into something a lot of folks are feeling – stuck on a social media treadmill that seems to be getting faster and faster.

Posting huge amounts of content might boost your algorithm scorecard of likes, followers and comments…

But that isn't the scorecard for building a business.

Platforms don't care whether you succeed or not – their goal is to keep people scrolling.

That's why their metrics reward volume and frequency, not quality.

They've got entrepreneurs chasing bigger audiences, rather than deeper connections with the right audience.

In this week's episode of Dare to Launch, Chris, Dan, and I go deep on this, including:

• Why the content treadmill is burning people out – and how to get off it

• Why going viral is a pain in the ass

• The scorecard social media wants you to follow… and the metrics you should actually be tracking

• The TWO things social media is great for

• Dan's "gut check" test for every piece of content you post

• Why posting for volume is right at one stage of business – but wrong at another

• What building connection with your audience actually means – and how to do it without having to post 3,253 times a day

• Why AI generated content gets you likes… but doesn't build a business

• The type of content that loses the crowd – and why that's a good thing

• What I'd do first if I was starting from scratch today

… and more.

Odds are, you're not selling a mass market product like Red Bull. So you don't need a huge audience to build a life changing business.

What you need is connection, authority, and positioning with the right audience, so they believe you can help them solve their problem.

Here's what that actually looks like – and how to do it.

Get the FREE Audiobook Launch at https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

In this clip, I share what's really helped me build mental resilience over the years.

Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment.

That's the ability to face the brutal reality of your situation, while still maintaining absolute faith that you'll get through it.

During COVID, I made a decision early on: this would be a defining moment. Not something that happened to me — something I would lead through. That mindset changed how I showed up for my team, my clients, and my community during a very uncertain time.

At the end of the day, resilience comes back to this: your job is to serve. When you focus on serving others, it pulls you out of "woe is me" and puts you back into action.

That's where real strength comes from.

FREE audiobook "Launch: how to sell almost anything online, build a business you love, and live the life of your dreams" by Jeff Walker.

👉 https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?"

That's how we open this week's episode of Dare to Launch.

Here's my answer – the value of information is trending towards zero.

I chose those words very carefully. And when you check out the episode, you'll see why.

I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling.

So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business.

This is a spicy episode.

Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉

We also get into:

• Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line)

• The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space

• The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!)

• Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy)

• What your customers are REALLY buying in an AI world – and how knitting can help you sell it

• The most AI proof business I know – and the human elements AI can't replicate

• Why people using AI to solve their problems for free could be your best customers

… and more.

Don't believe the doom-and-gloom…

There's opportunity here with AI… and you have more control over it than you might realise.

- - -

Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

- - -

Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!