Dani Austin – From Dorm Room Vlogs to 8-Figure Beauty Brand

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Dani Austin – From Dorm Room Vlogs to 8-Figure Beauty Brand

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In this episode of More to Say, host Amber Venz Box sits down with Dani Austin — digital creator, community builder, and founder of Divi, the haircare brand that started with one scalp serum and grew into a multi-million-dollar line now sold at Ulta nationwide.

Dani shares how she went from secretly filming “Things I Wish a Sister Taught Me” in her dorm to building an audience of 2.5M+ followers, opening up about the vulnerability that built her community, sharing hair loss struggles, and turning personal hardship into product innovation. She and Amber talk candidly about monetizing early, launching a hero product, turning “haters” into valuable feedback, balancing motherhood and business, and what’s next for Divi.

Whether you’re a creator, entrepreneur, or just curious how a dorm-room vlog became an 8-figure brand — Dani’s story is one you won’t want to miss.

WE DISCUSS:

(00:16): Filming her first YouTube videos in secret.
(01:39): How LTK gave her control and built audience trust.
(04:20): Using vulnerability to deepen connections.
(11:49): Creating Divi’s first scalp serum from DIY to best-seller.
(14:40): Saying no to bad deals early on.
(15:39): Growing Divi from one SKU to a community-led brand.
(18:51): Turning harsh reviews into product improvements.
(34:21): Focusing on audience depth before virality.
(36:00): Why LTK is still core to her business.
(43:35): Putting “trashy” family moments before work.