In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers.

We discuss:

1. Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing

2. Why the trend of simplistic messaging is a danger zone for sophisticated tech products

3. Why it’s dangerous to solely rely on templates for product marketing activities

4. Why LinkedIn influencers could be guiding you down the wrong path

5. What makes a great product marketer

6. Why go-to-market should be treated as a cyclical, always-on engine rather than a one-time launch event

#productmarketing #messaging #b2bmarketing #saasmarketing #marketingstrategy

Chapters:

(00:00) Intro

(00:42) Devon’s perspective on Gen-AI: Is it helpful or harmful?

(03:57) Lessons from Amazon’s writing culture and the "PR FAQ"

(07:09) How Fluvio uses custom GPTs for research and business development

(11:07) The Danger Zone: Why simple messaging isn't always effective messaging

(16:21) Escaping the competitive herd and finding your unique voice

(19:06) The risk of reducing strategic PMM work to rigid templates

(27:42) Defining the traits that separate a "good" PMM from a "great" one

(34:58) Understanding Fluvio’s cyclical "always-on" go-to-market engine

(41:14) The founding story of Fluvio and building a senior PMM consultancy

(50:59) Where to find Devon and Fluvio online

My biggest takeaways:

Where to find Devon:

• LinkedIn: https://www.linkedin.com/in/devon-o-rourke-54028b34/

• Website: https://www.fluviomarketing.com/

Where to find Josh:

• LinkedIn: https://www.linkedin.com/in/joshua-chronister/

• Newsletter: https://onmessaging.substack.com/

• All On Messaging episodes: https://youtube.com/playlist?list=PLvzzQNjT_hfzRg4xGgHIqcOab9AdXxnpX&si=fhS4k_GINBvYOiai

Resources mentioned:

• Books: Different: Escaping the Competitive Herd by Youngme Moon, Shoe Dog by Phil Knight, The Everything Store by Brad Stone.

• Tools: ChatGPT (Custom GPTs), Windmill (AI Management Tool).

• People: Liza Adams (Fractional CMO & AI Advisor).

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For inquiries about sponsoring the podcast, email josh@onmessaging.com.