There is a terrible stigma against agencies in the marketing world. And honestly? A lot of it is justified... but there are many shops that do things the right way and generate massive revenue for their clients. Why? Because they truly love what they do and care about their client's success. Tune into this episode to learn about what red flags to look for and how to identify agencies that are great partners to work with.

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Today we are talking about creative volume vs creative quality... which is more important to be successful with paid social? Although creative volume has become more important, the key is in thoughtfully developed creative. This episode is filled with insights into how to balance the two and develop a repeatable process for both.

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On this episode, I'm speaking with veteran creative strategist, Joanna Wallace, who built the creative team and systems at Hexclad from the ground up. She's also developed ads for brands like Dr. Squatch and True Classic. If you've been feeling stuck with your creative strategy, this is the episode for you! We also get into something not enough brands think about... ad to landing page alignment, and how even the best creative strategy can't save a bad website.

PDP = Product Page

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Today, I am speaking with Creative Strategist Sam Al Esai about scroll-stopping hooks (and copy, too). Sam has worked at Motion and seen tons of data points on developing the perfect hook for your creative. If you've been struggling with the Meta Andromeda update, you will learn how to really use "creative as the new targeting" with hooks that stop the RIGHT customers.

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On this episode of DTC & Jelly I'll be taking a few minutes to go over what the show is going to be about, who it is for, why you should listen, and what makes it different from all the other marketing podcasts out there. I'll then take some time to discuss one of my favorite topics... The Meta Andromeda Update 😱!

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