DIY or Hire It Out For Your Clinic Marketing
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DIY or Hire It Out For Your Clinic Marketing
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📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report
In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss whether podiatrists—especially new graduates and practice owners—should handle marketing themselves or hire help. They emphasize starting with numbers: average value per patient visit, current monthly revenue, and schedule capacity to determine an appropriate marketing budget (often a small percentage of gross revenue, higher in growth phases) and to evaluate ROI in terms of patients needed to break even.
They advise being honest about skills and interests, DIYing low-risk tasks like posts and reviews while avoiding high-risk technical work such as advanced SEO, ad strategy, website migrations, schema, and Google Business Profile recovery. If outsourcing, they recommend choosing providers who understand podiatry and avoiding generic “we do everything” offers. Success should be measured by new patients and cost per new patient, not vanity metrics.
✉️ Contact: jim@podiatrygrowth.com