From hood valedictorian to YouTube legend to rap superstar, DDG is an OG that paved the way. He reveals how he first cracked the YouTube code with his viral killer clown vid, the true story behind his Lil Yachty "beef" (it was fake), and how he built Zooted into an empire. Plus, how he survived being canceled two years in a row, regrets chasing Shade Room fame, and fatherhood drama with Halle Bailey. He also talks about:

• Starting as a gaming YouTuber called "Sneak Mode" before blowing up with vlogs
• How his 2017 diss tracks launched his legitimate rap career
• Managing high-profile relationships while being constantly featured on Shade Room
• Streaming being the new YouTube, and connecting directly with music consumers
• His music collaboration process and why he prefers punching in versus writing
• His perspective on the Drake vs. Kendrick beef and impact on rap's popularity and similarities to sports
• Developing thick skin after surviving being cancelled
• Label deals, advances, and the realities of the music industry
• Why being independent isn't always the best move for mainstream success
• His perspective on clout chasing and strategic career building

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