What happens when anyone can make a convincing fake? In this episode, we get practical about deepfakes: consent, intellectual property, data privacy, misinformation, and what “responsible AI” actually looks like for creators and brands.

We cover:

• When a deepfake is parody vs harm (and why consent matters)

• IP, datasets, training ethics and the open-source grey zone

• Using brand avatars and synthetic spokespeople

• Social media echo chambers, algorithmic amplification and creative responsibility

• Human-in-the-loop workflows: why curation beats first outputs

• The future of AI in marketing and content—beyond the hype

  
  

Guests: Richard ‘Norts’ Norton & Derek Ahmedzai, co-founders of The Peeps (AI-driven creative content). https://thepeeps.xyz/

Follow for more conversations at the intersection of cybersecurity, creativity and emerging tech.

Produced by Alice Violet Creative (Cheltenham, UK)

Gloucestershire Marketing Agency | Cheltenham Marketing

Keywords: deepfakes, AI ethics, responsible AI, consent, intellectual property, IP rights, data privacy, misinformation, brand safety, synthetic media, generative AI, marketing, content strategy, AI for creators, LLMs, avatars, detection, UK

Host Alice Violet sits down with cybersecurity leader Cath Golding (formerly of GCHQ, now Critical National Infrastructure) for an in-depth conversation on translating cyber risk into clear, business-relevant language.

From leadership to technical teams, this episode dives into:

• Why fear-based cyber marketing fails—and what to do instead
• Communicating cyber risk to CEOs, investors, and everyday users
• The Marks & Spencer data breach and what it reveals about today's threat landscape
• Turning complex security frameworks into strategic value

Whether you're a founder, comms lead, security pro or policy-maker, you’ll leave this episode with actionable insights to help you make smarter, human-centric cyber decisions.

Work with Alice Violet Creative – Gloucestershire Marketing Agency | Cheltenham Marketing:

Alice Violet Creative – https://alicevioletcreative.com/

Cyber Made Human – https://alicevioletcreative.com/cyber-made-human-podcast/

Launch a podcast – https://alicevioletcreative.com/business-podcast-gloucestershire/

Follow Cyber Made Human for weekly conversations that translate complex cyber talk into human stories. If you enjoy the show, rate & share—it helps other founders and GovTech geeks find us.

Government-scale ambition meets start-up speed live at the Cyber Made Human Series 2 launch party in Cheltenham.

Host Alice Violet interviews BBC-award-winning inventor-turned-GovTech founder Rebecca Bishop (Zest Intelligence) on:

• Turning heavyweight compliance (Cyber Essentials, ISO, GDPR) into a competitive edge

• Why “speedboats” (start-ups) still need life-jackets—risk, resilience and funding realities

• How policy makers can stop over-regulating the next wave of UK cyber innovators

• Practical routes into government frameworks without burning cash

🔗 Links
CyNam (sponsor) – cynam.org
Launch your own podcast – alicevioletcreative.com/business-podcast-gloucestershire
Zest Intelligence – zestintelligence.co.uk

Follow Cyber Made Human for weekly conversations that translate complex cyber talk into human stories. If you enjoy the show, rate & share—it helps other founders and GovTech geeks find us.