Attilio Guidetti has gone from automotive school and race-team work in Bologna to leading Ducati service operations across 15 Asia-Pacific markets. Along the way, he’s worked as a technician, service advisor, international trainer, business owner, and aftersales leader.

In this episode, we discuss why skilled technicians can still struggle inside poorly managed shops, why customer experience and profitability must work together, and why service improvement has to begin with ownership, leadership, clear expectations, and meaningful KPIs.

Attilio also shares how he learned English in three months to earn an international training opportunity, why technicians should begin developing for their next role before they feel ready, and what it actually takes to move from the workshop into management.

This conversation is for technicians, foremen, service advisors, service managers, fixed operations leaders, and shop owners who want to build stronger careers, teams, and businesses.

Subscribe to the Wrench Turners Podcast for conversations designed to help technicians live happier, healthier, more productive lives.

Negative Pushes.

Positive Pulls.

God Bless.

j.

Follow Attilio

https://www.linkedin.com/in/service-manager/

⚠️ Disclaimer:

I’m a licensed mechanic. That doesn’t mean I know what I’m doing, whether it’s fixing things or filming things. Do your own due diligence.

Listen to The Wrench Turners Podcast:

Spotify:

https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPK?si=26aeb4be65da45eb

Instagram:

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LinkedIn:

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Chapters

00:00 Introduction

00:35 The Crash That Started Everything

09:41 Racing Teams And Service

14:44 Learning English In Three Months

22:47 Building Businesses Worldwide

24:35 Joining Ducati Across Asia

33:45 Customer Satisfaction Is A Tool

38:42 Leadership Starts At The Top

47:59 Begin Before You Are Ready

52:48 Final Thoughts