『Curious Business: The B2B Growth Podcast』のカバーアート

Curious Business: The B2B Growth Podcast

Curious Business: The B2B Growth Podcast

著者: Stephen Morris | B2B Growth Podcast Host
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Curious Business is the B2B growth podcast for B2B leaders and marketers with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.

Copyright 2026 All rights reserved.
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Co-Founder Conflicts | Getting a Business Through the Messy Middle | Jane Hales
    2026/07/15
    Two-thirds of co-founded businesses will lose a founder at some point. Sometimes it's dramatic, maybe even existential - businesses sold amid conflict go for circa 40% less. However, the personal toll - the sleepless nights, the stress - rarely gets mentioned because of the NDAs... Jane Hales is trying to stop it getting to that point. After stepping out of a three-founder business herself, Jane now works with founding teams in what she calls the "messy middle" — the point where the original excitement has faded, something feels off, and nobody's quite sure why. You might call it marriage guidance counselling for co-founders. The more she explains it, the more obvious it becomes that this is a gap nobody else is filling. In this conversation, Jane makes the case that most co-founder conflict isn't a strategy problem. It's an emotional problem — and most of us make it worse by trying to treat it with business tools. Listen to this episode to find out: What the Partner Hype Cycle is, and why the "trough of disillusionment" is normal — not a sign things have gone wrongWhy 50/50 equity feels fair, but can become a structural time bomb Which three legal documents every founding team should have — and what the crucial fourth one isWhy VCs treat a co-founder departure as a red flag, and what it does to your valuationWhat a "conflict entrepreneur" is — and why you should be wary of themHow to tell the difference between good and bad conflictWhy the most important meeting in your co-founder calendar has nothing to do with the business Chapters: 1:44 — Marriage guidance for co-founders and the Partner Hype Cycle4:42 — The symptoms: unmet needs, poor communication, somatic signs6:30 — The business prenup: worst-case questions and the 50/50 trap9:32 — Three legal documents and the fourth emotional contract11:20 — When friendships aren't enough: the funeral story12:49 — Good conflict vs. bad conflict: trust, dissent and psychological safety14:31 — Jane's own story: "I tried to solve an emotional problem with business tools"17:26 — Beware conflict entrepreneurs22:36 — Early warning signs and the checklist27:18 — War stories: the £7m bankruptcy and the dropped trousers29:42 — What to put in place: the prenup questions and the alignment rhythm Get in touch with Jane: Website: https://janehales.com/LinkedIn: https://www.linkedin.com/in/jane-hales/Grab Jane's co-founder conflict early-warning checklist: https://janehales.com/executive-alignment-gap-checklist-form/Join the waitlist for Jane's book (working title) 'From Dream Team to Divorce?': https://docs.google.com/forms/d/e/1FAIpQLScH972r9KhOB6UUGV2Bd6sxM9iHI-uFbbyln1Gw7h3kWoZ16w/viewform -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.
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    33 分
  • Are lean teams the future of work? with Matthew Knight of The Independency Co.
    2026/06/30
    Work is fragmenting - many companies are building smaller permanent cores, augmented by project-based freelancers. It makes sense on paper. But do we have the skills, processes, and mindset to make it work for everyone involved? Matthew Knight has spent a decade studying this exact area. In this episode, we explore the real gaps between lean-team theory and practice - and what B2B leaders need to know about the future of work. Matthew Knight has spent the last decade studying exactly that question. He's an independent strategist, founder of the Independency Company, and through his research organisation Leapers he's worked with over 250,000 people navigating life outside permanent employment. He knows this world from the inside - and he has a few things to say about how most organisations are getting it wrong. Matthew tells a human story: why people step into self-employment for control, flexibility and purpose, but how the reality often brings isolation, financial stress and a brutal learning curve. He shares how a Slack channel that became a community, and then Leapers research that has reached hundreds of thousands of freelancers. He argues the smartest companies are those that design for relationship, not just transaction - and that this design yields commercial as well as moral returns. Listen to this episode to find out: Why the biggest barrier to effective freelance relationships isn't contracts or money - it's something most organisations already struggle withWhat "the Tinder-fication of talent" means, why it happened, and why it might be unwindingWhat "lean core plus extended network" looks like as a deliberate operating model rather than an emergency stopgapThe difference between outcomes and outputs - and why it matters more when teams are assembled per projectWhat's happens to mentoring when senior talent ages out of agencies and junior roles started disappearing References and links Matthew Knight on LinkedIn: https://www.linkedin.com/in/thinkplaymakeThe Independency Company: https://the.independency.co/Leapers annual research and resources for people working independently: https://www.leapers.co/ Related Curious Business episodes: #27: Matt Ballantine on randomness and how organisations adapt https://podcast.curiousbusiness.co.uk/e/matt-ballantine-random-the-book/#24: Neil Mullarkey on improv as a frame for how people work together https://podcast.curiousbusiness.co.uk/e/neil-mullarkey-improv-your-business/ Chapter list 0:01:00 — From developer to independent strategist 0:03:08 — The trigger: one job, one Slack channel, one gap nobody was filling 0:06:15 — From community to research to advocacy 0:07:03 — Something like a union? Why one model can't solve it 0:08:10 — What stops agencies and freelancers working well together 0:10:41 — Why freelancers are better at navigating uncertainty 0:12:31 — Why people choose to freelance: control, flexibility, and necessity 0:15:09 — The lean core and the extended network 0:15:53 — Does the Chief Freelance Office already exist? 0:16:56 — The three Cs of contingent workforces 0:19:52 — From cost-minimisation to ROI: a new mindset 0:21:19 — Should freelancers push back on being told where to work? 0:22:13 — Outcomes vs. outputs: what freelancers can and can't control 0:24:17 — How the freelance market has changed in 10 years 0:25:06 — Tinder-fication of talent: platforms, commoditisation, and what next 0:26:03 — Accessibility, oversupply, and the changing freelancer demographic 0:27:23 — The Leapers survey: what the data actually shows 0:29:15 — Isolation, loneliness, and the knowledge gap 0:32:04 — A holistic approach: L&D, mentoring, mental health for everyone 0:32:48 — AI and the junior talent problem 0:33:38 — Are freelancers being used as mentors? What's actually happening 0:35:34 — "It has to be designed" — and why that's harder than it sounds 0:35:40 — The skills warning: 10, 12, 15 years until nobody has any 0:37:30 — Policy, the DCMS and the long game -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.
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    40 分
  • Why Chance Matters More Than Business Strategy: Getting Random with Matt Ballantine
    2026/06/10
    How many of the companies or people you admire got where they are by following a process? And how many took advantage of a lucky break or serendipitous pivot? We almost never think about the influence of chance on business strategy — the randomness in the path to every success. What if the biggest competitive advantage isn't better planning - it's embracing randomness? Looking for the serendipity in business? Matt Ballantine, sociologist and co-author of 'Random: How to Thrive in an Unpredictable World,' reveals why the business strategy playbooks overlook the chance encounters that actually shape breakthrough growth. Matt has spent thirty years helping organisations try to change. In this conversation, he explains why organisational barriers tend to have deeply entrenched roots, why best practice is almost always survivorship bias in disguise, why the most exciting sports tend to have randomness built into the rules, and why pattern-spotting is both an asset and a blind spot for us humans. Listen to this episode to learn: Why the laminated notices in a company toilet tell you so much about its valuesWhy best practice is something you think you can install - and good practice is something you have to arrive atWhat German researchers found when they studied the coin toss in penalty shootouts Why LLMs give you a different answer every timeThe first act of randomness leaders should embrace Links Order Random the book: https://securityblendbooks.com/products/random Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattballantine/ Related episode: #24 with Neil Mullarkey: https://podcast.curiousbusiness.co.uk/e/neil-mullarkey-improv-your-business/ Related episode: #6 with Dan Klein: https://podcast.curiousbusiness.co.uk/e/dan-klein-gen-ai-curiosity/ Chapters 00:54 — Sociologist or technologist? Why the distinction matters 01:56 — Baudrillard, McLuhan and the blurring of reality 04:15 — Why change keeps failing 05:26 — What grows back when you only deal with the surface 07:31 — The toilet test: reading company values in laminated notices 11:46 — Why Matt isn't a fan of best practice 13:08 — How a book about Random-ness came about 14:28 — Cards as a facilitation tool 16:48 — Apophenia: the compulsion to find patterns where none exist 18:34 — Who is the book for? Why is the book for? 19:12 — The format: why it's not really a book 25:03 — How the book can be used 25:56 — The five meanings of "random" 27:56 — Three reasons randomness is useful 28:34 — Facebook, Friends Reunited and survivorship bias in tech 30:06 — Businesses ofter don't like uncertainty — but they should 31:48 — The ovoid spheroid and randomness in sport 33:39 — Does randomness fly in the face of AI? 35:54 — The Watford employment agency: October 1993 38:15 — The first act of randomness every leader should embrace -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.
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    40 分
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