Most culture transformation strategies waste millions and fail spectacularly. In this episode, we expose McKinsey's viral "5 Bold Moves to Transform Your Organization's Culture" and reveal why conventional culture change approaches destroy company value rather than create it.

Terri and Jeremy dissect each of McKinsey's recommendations—from "don't just tell, show" to "shake it up, all of it"—explaining why these feel-good approaches fail in Fortune 500 environments. You'll discover the critical psychology behind behavior-first change management and why implementing the right behaviors (with clear benefits) works better than waiting for voluntary engagement.

Key insights you'll gain:

• Why voluntary engagement programs backfire in large organizations
• The engineering approach to culture change that actually works
• Real case studies from $5 billion in client transformation projects
• How different departments need radically different cultural attributes
• Why values posters and employee surveys waste time and money

Featured story: How we transformed IT culture at a major corporation using "speed costing"—forcing teams to abandon their beloved Agile process for rapid decision-making. Initial resistance transformed into enthusiastic adoption within 10 days when people experienced the results.

Based on 25+ years leading operational excellence projects at companies like H.J. Heinz and PNC Financial Services. This isn't theory—it's battle-tested methodology from the trenches of corporate transformation.

Connect with Harvest Earnings:📧 Email: info@harvestearnings.com🌐 Website: harvestearnings.com💼 LinkedIn: Follow Terri Long and Jeremy Eden

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(00:00) Introduction: McKinsey Culture Transformation Problem

(01:40) Culture Transformation: Don't Just Tell Show

(04:15) McKinsey's Voluntary Engagement Myth Exposed

(07:00) Speed Costing: Real Culture Change Example

(08:04) Hidden Influencers: McKinsey's Impossible Advice

(10:05) Personal Holistic Support: Culture Fluff

(12:02) Shake It Up: Rituals vs Culture

(15:14) Engineering Behaviors Creates Real Culture

(20:38) McKinsey Culture Advice: Why It Fails

(24:17) Different Teams Need Different Cultures

(26:01) Culture Transformation: Real Solutions Summary

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