What if the reason planning never seems to stick isn’t your willpower, your discipline, or your color-coded calendar… but your identity? In this episode, I’m joined by subconscious success alchemist Mindi Heubner for a conversation that will completely shift how you approach the new year — especially if you’re tired of setting goals that look good on paper but fall apart in real life.

Mindi breaks down why traditional planning still leads so many women straight into hustle, burnout, and over-responsibility… even when we think we’re choosing ease. We dig into the real drivers behind your habits, why your subconscious identity always wins, and how to step into the calm, confident CEO version of you who plans sustainably — not stressfully.

If you want 2026 to feel different, more grounded, and more you, this episode will help you release the pressure, rewire the patterns that keep you stuck, and plan from your true capacity — not unrealistic expectations.

Today you’ll hear:

• 02:48 – What “life-first business” looks like for Mindi this season — and how identity creates capacity
• 04:36 – The pressure of December, why reflection triggers your inner critic, and how to plan without hustling
• 06:53 – Why traditional SMART goals miss the mark when your subconscious identity isn’t aligned
• 09:28 – How to recognize the identity patterns driving your habits: the Prover, Performer, Over-Responsible One, and Chameleon
• 12:38 – How to shorten the identity gap and plan for 2026 from who you’re becoming, not who you’ve been
• 15:12 – What fear of success actually sounds like — and simple ways to prove to your brain that growth is safe
• 20:03 – Why “how you do one thing is how you do everything” needs a rewrite — and what’s actually true
• 22:58 – The biggest red flag in year-end planning and how to shift into a self-led, sustainable approach
• 25:41 – How 1% identity shifts create the biggest results (plus the tiny change Mindi is making herself)

CONNECT WITH MINDI:

Website: mindihuebner.com

Instagram: @mindihuebner

FREE Identity Quiz: mindihuebner.com/ceoquiz

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

We’re wrapping up the year with your most-downloaded episodes—the ones that helped you grow smarter, simplify faster, and work less without losing momentum.

Still relying on Instagram to bring in leads? You might be missing out on 65% of your potential clients. In 2025, most buyers start their search on Google—not social media. That means if you’re spending all your time posting and hoping the algorithm works in your favor, you’re leaving money on the table.

In today’s episode, I share:

• Why Instagram alone won’t cut it anymore (Hint: Your content disappears too fast!)
• How to make SEO, Pinterest, and YouTube do the heavy lifting
• How to use AI to streamline your content and get found faster
• Simple tweaks to rank on Google instead of fighting for engagement

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

What if protecting your business didn’t have to feel overwhelming, scary, or “something you’ll get to later”? In this episode, I’m joined by trademark attorney and online business owner Sarah Waldbuesser, founder of Destination Legal and Twist Law. After more than a decade of helping entrepreneurs safeguard their brands, Sarah knows exactly how legal protection becomes confidence—powerfully shifting how you show up and lead.

We dive into what it actually means to own your brand, why waiting to trademark can cost you big, and how a solid legal foundation helps you sleep better at night (literally). If you’ve ever felt intimidated by contracts, trademarks, or choosing the “right” name, this conversation will give you clarity, direction, and simple next steps you can take today.

Today you’ll hear:

03:18 – What “life-first business” means to Sarah now—and how she built a location-independent lifestyle

06:35 – Why she resisted doing legal work at first…and how the online business world pulled her back in (hard)

07:53 – The mindset shift that turns legal from “boring paperwork” into personal power and protection as a CEO

09:25 – What it really means to own your brand—and how trademarks protect your intellectual property long-term

11:35 – The biggest myths about trademarking (including why you don’t need to be Nike to get one)

12:48 – Why DIY trademark searches miss critical details—and what to check before you name anything

14:13 – The #1 legal document every business owner needs from day zero (hint: it’s not a trademark)

15:40 – What makes a contract actually protective—and why random templates often cause more harm than help

17:38 – Why so many entrepreneurs delay legal protection—and the real risks of waiting too long

19:00 – What to do if you’re rebranding or pivoting (and how to avoid a costly cease + desist)

20:38 – How often you need to review contracts and maintain trademark paperwork over time

24:15 – Sarah’s reminder about how legal protection boosts confidence—and why your clients expect it

CONNECT WITH SARAH:

Website: destinationlegal.com / twistlaw.co

Instagram: @sarahwaldbuesser

FREE RESOURCE: The AI Legal Starter Pack: https://thelegitcoach.com/ailegalpack

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

We’re wrapping up the year with your most-downloaded episodes—the ones that helped you grow smarter, simplify faster, and work less without losing momentum.

What if you could make MORE money while posting LESS on social media? Sounds impossible, right? But here’s the reality—social media engagement doesn’t always equal revenue (and most of the time, it doesn’t!).

In today’s episode, I share:

• Why posting daily isn’t a business strategy (and what actually makes you money!)
• The biggest myth keeping you stuck in an Instagram-first marketing strategy
• Where your dream clients REALLY are in 2025 (hint: they’re searching for you, not scrolling past you!)
• The 3-part framework to marketing smarter, not louder

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

What if staying fully booked didn’t require posting every day, chasing trends, or hustling on Instagram? In this episode, I’m joined by Jessica Freeman, award-winning designer, SEO strategist, and founder of Jess Creatives. After 10+ years in business, Jess has built a multi-month waitlist—without launches, ads, or the algorithm dictating her success.

We dive into how she intentionally designed a life-first business (including 10 years of work-free Fridays), what actually drives her consistent referrals, and why SEO still beats social in longevity and ease. If you’re craving stability, sanity, and predictable revenue as a service provider, this conversation is a breath of fresh air.

Today you’ll hear:

• 02:30 – What “life-first business” looks like for Jess today—and how Fridays became sacred space
• 04:05 – Why she left hustle-heavy tactics behind and embraced SEO + referrals for long-term stability
• 05:50 – The Facebook-group scramble that made her rethink her entire marketing approach
• 08:51 – How she built a waitlist in her first month—and why it’s remained a core part of her business mode
• 10:25 – Why her waitlist fluctuates (and why a “shorter” waitlist still triggers anxiety every year)
• 11:25 – The power of payment plans for predictable revenue—no launches required
• 12:39 – How Jess books clients months ahead by simply educating and sharing real-time availability
• 13:53 – Why SEO is her #1 organic strategy—and how a single 2020 blog post still brings clients today
• 15:20 – How she uses scarcity ethically by sharing true capacity (not manufactured urgency)
• 16:34 – The referral system that brings in most of her clients—with bonuses clients actually use
• 17:55 – How she stays top-of-mind with just a few personalized check-in emails a year
• 19:18 – Why sharing other people’s offers boosts her referrals and relationships
• 20:45 – The easiest next step to grow referrals (set a recurring reminder—seriously)
• 22:30 – The boundary that changed everything: no more “quick little projects” squeezing into her calendar
• 23:38 – The one marketing channel she’d keep: why Instagram still works for personality-driven brands
• 25:10 – Why Threads feels refreshing—and how it’s helped her book clients, too
• 26:20 – The grounding ritual that began after losing her mom—and still centers her today

CONNECT WITH JESSICA:

Website: www.jesscreatives.com

Instagram: @jesscreatives

Free Resource: How to Find Keywords for Your Website - https://jesscreatives.com/keywords/

🔗 LINKS MENTIONED:

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this week's pep talk, I am sharing how we’re using custom AI bots inside our programs to simplify office hours, streamline prep work, and help clients get faster, deeper results without overwhelming their schedules.

In today’s episode, I share:

• 02:30 – Why office hours often feel repetitive and how AI helps students show up more prepared
• 04:00 – The real reason we rebuilt Antisocial School using micro-topic bots
• 05:12 – How AI now handles the “prep work” so live calls can focus on strategy and deeper coaching
• 07:03 – What Layla the Layout Legend does and why clients get instant momentum with her
• 09:23 – The simple system for training each bot with curriculum, FAQs, examples, and voice
• 10:58 – How Betty the Blogger turns transcripts into SEO-friendly posts + carousel content
• 12:30 – Why bots must be integrated into the workflow—not offered as optional extras
• 14:41 – How Principal Paige creates a custom roadmap that eliminates overwhelm
• 17:21 – The ripple effect: more confidence, faster progress, and higher-level questions
• 19:32 – Your next step: identify one repetitive question and build your first bot around it

🔗 LINKS MENTIONED:

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

What if getting press didn’t require a huge budget—just the right strategy and the right story? In today’s episode, I’m joined by Nicole Pearl, award-winning PR coach, journalist, and TV personality. With 25 years in media, Nicole reveals what actually makes a pitch land, how founders can stand out without overwhelm, and the right way to use AI so you sound human, not automated.

We get into the mindset behind great pitching, how small business owners can stand out even without huge budgets, and the right way to use AI so you sound polished—not robotic. If you’ve ever wondered why your pitches fall flat, how to position your personal brand, or whether AI can actually help you get visible, this conversation is full of real talk and real strategy from someone who has seen it all.

Today you’ll hear:

• 02:55 – What “life-first business” looks like for Nicole as a mom of three and long-time media professional
• 03:16 – Why she blends journalism + PR coaching—and the moment she realized small business owners were getting left behind
• 03:43 – The real reason most founders struggle to get featured (and it has nothing to do with talent)
• 04:39 – What a journalist-first approach actually means—and why your “cool story” may not be the story that lands
• 05:10 – The phrases journalists instantly recognize as AI-generated (and why they’re such a turnoff)
• 05:33 – How media outlets now flag and blacklist AI-written pitches
• 06:23 – The biggest AI mistakes people make when pitching—and how to use it the right way
• 06:59 – How Nicole built her Media Matchmaker tool and why most founders don’t know where they actually belong in the press
• 07:54 – Using AI to find gift guides and niche placement opportunities
• 09:13 – How Nicole integrates AI into her workflow—including finding contacts (and the limitations you need to know)
• 10:56 – Why journalists never rely on AI for fact-checking (and neither should you)
• 11:31 – The most common red flags in pitches—and why founders get the “why me?” part totally wrong
• 12:42 – Why your personal brand is the key to standing out in the modern media landscape
• 13:36 – How to use AI to identify patterns in your own story so you can pitch more effectively
• 15:02 – The AI tools Nicole uses daily (including her own TV Pitch Writer bot)
• 17:19 – A super simple but powerful AI prompt for researching relevant outlets
• 19:05 – The biggest myth about being on TV—and why your goal should NOT be sales
• 20:52 – Why TV is a visibility play, not an advertising strategy
• 21:21 – The trend Nicole is loving in marketing right now: private podcasts

CONNECT WITH NICOLE:

Website: Nicolepearl.com

Instagram: @nicolepearlbeautygirl

Free Resource: AI Media Matchmaker https://nicolepearl.com/op/media-matchmaker/

🔗 LINKS MENTIONED:

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

In this week's pep talk, I am sharing how we’re using AI and real human support to help clients move faster without sacrificing connection. It’s the behind-the-scenes look at our hybrid model that’s restoring time—not replacing your role.

In today’s episode, I share:

• 02:30 – Why AI speeds things up but never replaces being seen and supported by real humans
• 03:41 – How I leaned into learning AI from scratch and built tools that reduce spinning and increase clarity
• 04:47 – The process of creating our custom GPTs and why they handle 60% of the heavy lifting
• 05:43 – How our hybrid model blends strategy, systems, and soul for deeper transformation
• 06:31 – What themed office hours look like and how AI drafts help members get more done with less prep
• 07:23 – Why 1:1 strategy calls still matter (and what AI can’t decide for you)
• 08:07 – How daily Slack accountability keeps clients moving with fast, personalized feedback
• 09:42 – The accountability systems we use to track progress without pressure
• 11:48 – Real client examples of using AI to plan faster, repurpose better, and sell more confidently
• 15:39 – The true magic: AI creating space for deeper community, connection, and support
• 16:50 – My final reflection on why “tech with a human touch” is the new standard for sustainable business growth

🔗 LINKS MENTIONED:

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme