『Creator's MBA: Marketing Tips for Digital Product Entrepreneurs』のカバーアート

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

著者: Dr. Destini Copp
無料で聴く

このコンテンツについて

Your go-to resource for building a profitable digital product business that works on repeat.


I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:

  • Generate consistent revenue without constant live launches
  • Build rinse-and-repeat growth systems
  • Escape the grind of chasing algorithms

If you’re ready to create a business that runs without consuming your life, this podcast is for you.

Learn more at 👉 destinicopp.com

© 2025 Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
マーケティング マーケティング・セールス 経済学
エピソード
  • 251: What Actually Worked in 2025 (and What We’re Ditching in 2026)
    2025/12/14

    Send us a text

    What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?

    A conversation that’s part strategy session, part therapy, and all real talk.

    In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’re leaving behind in 2026.

    Here’s a taste of what came up:

    Monica tripled her revenue in the second half of the year by building “Inbox Experiments, ” GPT-powered freebies that sparked hundreds of email replies and real sales conversations.

    Tara weathered a hard season thanks to her evergreen systems. Her six-month nurture sequence, Pinterest traffic, and SEO kept her business running while she stepped away.

    Kate stopped chasing 7-figure milestones and focused on high-profit, low-stress systems. One ad she launched in February became her best performer by July, because she kept refining her backend funnel.

    Steph realized she was outsourcing things she could’ve automated. After simplifying her systems and reconnecting with her love for deep implementation, her profits surged and burnout dropped.

    Ruth faced a financial reckoning in 2024 and used it to completely revamp her money systems. Now, she’s tracking everything, building reserves, and feeling more in control than ever.

    Liz let go of a legacy brand (RIP Blogger Breakthrough) and rebranded to Creator Ops Hub. It was scary… but gave her the clarity and alignment she’d been craving.

    Sage, who hosted the roundtable, shifted from low-ticket tripwires to more premium offers like her Goodbye 9 to 5 Mastermind and saw revenue and energy skyrocket. She’s focusing on what brings her joy: coaching, teaching, and helping her clients hit consistent 10K months.

    Destini (that’s me!) doubled down on rinse-and-repeat systems and ad strategies. My HobbyScool events continued to deliver consistent results, and I also talked about how I am currently experiencing extreme burnout and what I'm doing to address it.

    We also opened up about:

    • Boundary-setting (and boundary-breaking)
    • Overthinking vs. making quick decisions
    • Letting go of overcomplicated funnels
    • Automating lead gen to buy back time
    • And reimagining what “success” actually looks like now

    🎧 Listen to the full 2026 Planning Roundtable

    If you're making moves for the new year and wondering what to change, automate, or simplify, this is a conversation you won’t want to miss. It’s unfiltered, encouraging, and full of aha moments you can apply right now.

    続きを読む 一部表示
    51 分
  • 250: The Newsletter Money Map: 5 Metrics That Drive Revenue
    2025/12/10

    Send us a text

    Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.

    In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for.

    I’m sharing the exact framework I use inside the Newsletter Profit Club to help you see what’s working, what’s not, and what to fix next.

    We’ll go beyond the surface numbers and get into the mindset shift that transforms metrics from a source of stress into a strategic tool.

    Whether you’re a seasoned email marketer or just starting to grow your list, you’ll walk away with a simple, powerful approach to make your newsletter a true business asset.

    🎧 What You’ll Learn

    • Why open rate is really about recognition and trust (not your subject line)
    • How click-through rate reveals your content’s “activation power”
    • The real reason low conversion rates happen—and how to fix it
    • Why unsubscribes can actually be a good sign
    • How to track and increase your revenue per reader
    • The 5-metric “Money Map” framework I use with clients
    • The order of operations for fixing your email strategy

    If your 2026 goals include more engagement, better conversions, or turning your newsletter into a reliable revenue stream, this episode is your roadmap.

    Tune in now and if you’re ready to go deeper, join me inside the Newsletter Profit Club workshop where we’ll break it all down with real benchmarks and action steps.

    🎧 Listen now and take your newsletter from a weekly experiment to a revenue-generating asset.

    Mentioned in this episode:

    Newsletter Profit Club

    続きを読む 一部表示
    17 分
  • 249: Why Yearly Planning Doesn’t Work — And What to Do Instead
    2025/12/01

    Send us a text

    Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up.

    That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed.

    In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlenecks in your business to setting themes, scoring projects, and staying focused.

    If you’ve ever felt overwhelmed trying to “do it all” — this is your permission slip to do less, but better.

    You’ll learn how to audit your business the smart way, choose just three projects that really matter, and plan your quarter with confidence (and flexibility).

    This is the system that keeps my business moving forward — predictably, sustainably, and without the burnout.

    What You’ll Learn:

    • Why funnels eventually stop working for multi-offer digital businesses
    • The 5 stages of the Creator’s Growth Flywheel and how to use them
    • How to do a quarterly audit that reveals your biggest business bottlenecks
    • Why 90-day planning is the sweet spot for momentum and adaptability
    • How to set a quarterly theme that becomes your strategic filter
    • The ICE scoring system I use to prioritize goals with impact
    • How monthly and quarterly reviews compound your business growth

    Your next quarter doesn’t need to be a guessing game. When you focus on the right three projects — aligned to your flywheel — you’ll feel more momentum, clarity, and confidence in your business.

    🎯 Join me for the December CEO Growth Flywheel Planning Workshop when you grab your Creator’s MBA Playbook. We’ll map your flywheel, pick your theme, and walk out with your complete 90-day plan. Replay included!

    Let’s make your next quarter your most strategic one yet. 🎧 Press play now!

    Mentioned in this episode:

    Creator's MBA Lab

    Creator's MBA Playbook

    続きを読む 一部表示
    16 分
まだレビューはありません