Creator Ownership & Brand Pivots. Business Lessons From This Week’s Black Culture News
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Creator Ownership & Brand Pivots. Business Lessons From This Week’s Black Culture News
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#35: Ownership is the real currency.
When it’s yours they can’t take it away from you.
In this week's Kickback Briefing episode, we’re breaking down BET’s new creator partnership with media entrepreneur JASON LEE, Fear of God’s surprising company reset and what The Doux's latest investment deal reveals about scaling a Black-owned business. This episode we discuss:
- The blueprint for content creator ownership and leveraging intellectual property
- The importance of staying aligned with your vision and what it can cost you if you don’t
- How going against industry norms can be a set up for success
- The nuance of scaling, selling and building generational wealth as a Black business owner
Whether you're building a media empire, resetting a fashion brand, or scaling a beauty business, the through line is the same: the ones who protect what they built are the ones who last.
Read→ May Issue of The Kickback With Keri Newsletter
Sources Mentioned: Jason Lee in AfroTech, HipHop Wired, The Doux in AfroTech
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