Creativity, Accessibility and AI: Ross Exton on Storytelling in the Digital Age
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Can artificial intelligence ever replace human creativity?
In this episode of Tech Journey Insights, Rebecca Franks and Beverly Clarke MBE are joined by Ross Exton, Founder and Director of Watch & Learn Productions, to discuss creativity, storytelling, accessibility and the future of AI in the creative industries.
Ross shares how redundancy became the catalyst for launching his own production company and explains why perfectionism can hold creatives back from doing their best work. Together they discuss authentic storytelling, accessibility, hearing loss, captions, copyright, deepfakes and why lived human experience remains at the heart of great creative work.
Whether you're an entrepreneur, educator, creative professional or simply interested in how AI is changing the world of media, this episode offers practical advice and thought-provoking discussion.
In this episode we discuss:
• Redundancy and entrepreneurship
• Creativity and perfectionism
• Storytelling and video production
• Generative AI and copyright
• Accessibility and inclusive design
• Hearing loss and lived experience
• Deepfakes and digital ethics
• Building authentic business relationships
• Science communication
• Why progress matters more than perfection
If you enjoyed this episode, don't forget to like, subscribe and share it with someone interested in creativity, technology or entrepreneurship.