『Creative Tangent』のカバーアート

Creative Tangent

Creative Tangent

著者： The Booth
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概要

 Creative Tangent is a podcast for people who create marketing for a living. Host Garus Booth talks with marketers, founders, and creative operators about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study. Each episode brings different vantage points into the same room to build a shared language across marketing. From brand storytelling to performance marketing, from first impression to final click. Because great work doesn’t happen in a straight line. It happens in the tangents.The Booth マーケティング マーケティング・セールス 経済学
エピソード
  • Elaine Kwok - From Marketing Leader to Founder

    Elaine Kwok - From Marketing Leader to Founder
    2026/03/12

    Garus Booth sits down with Elaine Kwok, marketing leader and co-owner of Go Banana! Marketing Inc., to talk about what it takes to market complex products in high-stakes industries.

    From healthcare and clean tech to entrepreneurship and ethics, the conversation explores how strong messaging is built through research, empathy, and a clear understanding of what people actually care about.

    In this episode, Elaine shares how she balances creativity with data, why safe messaging can sometimes become ineffective, and what she’s learning now about business ownership, sustainability, community, and the role of human judgment in an AI-shaped world.

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    Creative Tangent: Where marketers put strategy in motion.

    Powered by The Booth — animation for marketers who lead with strategy.
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    34 分
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