[Creative Strategy Series] How His Book Found Him ft Ric Yancey
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What if one moment could rewrite your entire creative path?
In this episode, Eric sits with author/illustrator Ricardo Yancey Jr. to uncover how a childhood promise, a single social media post, and a moment of grief led to a children’s book that now inspires families around the world.
Ric reveals:
• The unexpected spark that came during his grandmother’s funeral
• Why he NEVER planned to become an author or illustrator
• The Instagram moment with actress Erika Alexander that changed everything
• How his first copy ended up in the UK — before family even bought it
• The emotional reactions that convinced him his story mattered
• The journey from children’s book… to animated short film
• How a Disney/Nickelodeon/Marvel animator connected with his story instantly
This is a conversation about memory, purpose, creativity, and the surprising way your personal story can resonate far beyond your expectations.
If you’ve ever doubted that your ideas could matter… this episode will stay with you long after it ends.