『Creative Shop Talk with Wendy Batten』のカバーアート

Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

著者： Wendy Batten Creative Retail Mentor
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概要

 How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.Wendy Batten 2020 マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • 297. The 15-Minute Monthly Reset for Retailers

    297. The 15-Minute Monthly Reset for Retailers
    2026/02/23
    With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview In this episode, I'm sharing a practical look at the power of a monthly business debrief. Sparked by a coaching client who resisted the process at first, this conversation walks through what a debrief actually is, why it matters, and how it can be done in as little as 15 minutes per month. We all have that kind of time! For experienced shop owners who feel profitable but unclear, busy but reactive, this episode offers a grounded structure for closing out the month with intention. Wendy explains how reviewing key numbers, marketing efforts, operations, and priorities can help you move from running on memory and mood to leading with clarity. If you want to feel more in control of your shop and less overwhelmed by it, this episode outlines a simple habit that can shift how you lead your business: the monthly debrief. Our Key Topics What a monthly business debrief is and why it matters The difference between rolling into the next month and intentionally closing one out Reviewing key performance indicators such as sales, profit, margin, inventory, and marketing metrics Evaluating marketing, events, and promotions to see what translated into revenue Looking at financial health through a profitability lens Using an operational checklist to assess team energy, customer feedback, and flow in the shop Identifying the "big rocks" that deserve focus next month Aligning monthly reflection with 90-day planning Moving from reactive decision-making to pattern recognition Key Takeaways about the Monthly Debrief A monthly debrief can be a simple 15 minute CEO activity that builds clarity over time. We have a tendency to just keep rolling from one month to the next, but the truth is you don't need a ton of time to do a debrief. Take 15 minutes and do it. Looking at patterns in pricing, marketing, and operations can help you identify and stop potential issues before they start. What KPIs do you want to track? What metrics are important to you? (Sales, profit margin, average order value, foot traffic, etc.) Sales alone do not equal success; profits and clarity matter more. Where did your PROFITS come from this month? How can you replicate that in future months? Measuring what you worked on shows whether your efforts actually translated into revenue and profits. Which events worked? Which didn't? Did you advertise on a billboard or elsewhere? Did it bring in new customers? Did you send out weekly emails that brought new customers in? Consistency over several months builds confidence and a greater sense of control. You don't have to keep "remembering" month after month. You'll have it all on paper so you can refer back and begin making decisions based on the patterns the monthly debriefs reveal. "Stop running your shop on just memory and mood." -Wendy Batten If you have been moving from month to month without stopping, this is your invitation to pause, reflect, and give yourself that simple monthly date with your business. Resources Mentioned and Related Episodes: Profit Planning Masterclass: (free for Inner Circle members and Mastermind members) Go from not knowing the RIGHT numbers to easily finding more profit in your business using my simple "back of the napkin" training. Join my Love List! Episode 263: Why CEO Time Isn't Optional in Your Retail Business Episode 197: The Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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    23 分
  • 296. Building a Retail Business Through Live Social Selling with Mastermind Member Amy Cseh of Schoolhouse Salvage

    296. Building a Retail Business Through Live Social Selling with Mastermind Member Amy Cseh of Schoolhouse Salvage
    2026/02/16
    With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview In this episode, I'm talking with Level Up Mastermind & Inner Circle member Amy Cseh about how live social selling utterly transformed her retail business at her shop, Schoolhouse Salvage in Chagrin Falls, Ohio. Amy shares how live selling began as a way to use slow in-store hours more effectively and gradually evolved into the primary way customers shopped with Schoolhouse Salvage. Amy talks us through how her business shifted over 13 years, including the move from storage unit to physical retail space to being mostly online with limited open hours. She explains how responding to customer engagement during live sales helped shape decisions about inventory, space, and how the business operates today. Listeners will gain clarity on how social selling can grow organically, how it can serve an existing customer base, and how it can support long-term sustainability without forcing a specific retail model. This is the motivating conversation every retailer needs right now. Our Key Topics How Amy flipped the script from slow retail hours on a Wednesday night to a team of 15 by taking the first step of turning on her camera The encouragement all retailers need to hear to turn their cameras on NOW How to use Facebook live sales to sell inventory - no matter what business you are in How customers responded to live selling early on and how it has evolved over the past 7 years Transitioning from brick and mortar to mostly online sales by doubling down on what was working for Amy Serving community through online engagement with a happy heart - this goes for your team and your customers/clients Key Takeaways around Live Social Selling Social selling can begin as a small experiment. Just turn the camera on! Bring your shop to your customers. Get out of your own way. Build a system that works for you. Don't want to ship? Start without shipping. Live selling can supplement and even drive in-store traffic. Live social selling isn't just for those without regular retail hours, but be sure you are wanting to do the work necessary of adding another revenue stream to your business. Online community can become the primary sales driver. Be consistent and engage in the comments. Pour into your customers. Commit to it. Loyalty will follow. Retail models can shift gradually over time. Amy shares the story of how her business started by collecting salvaged pieces from tear-downs that were otherwise going to be discarded. Her business has evolved tremendously over the past 13 years in a way that is truly inspiring. Follow along with Amy and her team on Facebook and watch them work. Amy has also documented the systems and resources used by Schoolhouse Salvage that support the success of their business. Her methods are tried and true - there is no fluff. If social selling interests you (and it should!), you can check out her Live Social Selling courses here and follow along with Amy's Social Selling instagram (@live.socialselling). "Double down on what works. There is so much business right in front of you that you are not tapping into." -Amy Cseh Resources Mentioned and Related Episodes: Live Social Selling Courses with Schoolhouse Salvage - Steal their systems! Follow along with Amy and Schoolhouse Salvage on: Facebook | Schoolhouse Salvage Instagram | Live Social Selling Instagram | Schoolhouse Salvage Website Join my Love List! Episode 253: Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers Episode 133: Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo
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    46 分
  • 295. Staying, Selling, or Stepping Back: A Thoughtful Look at Your Future as a Retail Shop Owner

    295. Staying, Selling, or Stepping Back: A Thoughtful Look at Your Future as a Retail Shop Owner
    2026/02/09
    With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview In this episode, I'm addressing a question that comes up often at the beginning of the year for many retailers, after the hustle and bustle of Q4 ends and we naturally start reflecting on what we want next. I'm talking directly to shop owners who are quietly wondering if it's time to make a big change in their role in their retail business: whether that looks like taking some things off your plate or stepping away from it completely. I'll walk you through a simple but powerful assessment I use with clients before any big decision is made. This is not about rushing to sell or making dramatic changes. It's about slowing down and understanding what's actually creating tension in your business and your role and how to intentionally fix that tension. If you've ever thought, "Am I just tired, or is it time for something different," this episode will help you gain clarity before you decide anything. By the end, you'll have a clearer framework to evaluate your role, your business, and what options may truly be available to you. (I think some of them will surprise you!) Our Key Topics Asking whether it's ownership or your current role that feels heavy Looking at pay, hours, and profitability without hustle What happens if the business depends entirely on you How changing life seasons affect business alignment (and why it's okay!) The role curiosity plays in staying or stepping away Why outside perspective matters before big decisions Key Takeaways for Retailers Feeling tired doesn't automatically mean it's time to leave. Are you proud of what you've built and curious where it can go? Changing your role can completely change how the business feels. Is there something you'd rather be doing to support your business? A well-designed business should support your life. Life seasons change, and it's okay to reassess. But don't "give away the farm" or simply close your doors. I can help. Clarity must come before any major decision. Find an advisor or coach and see what creative solutions you can reach together. "The mistake is [making big decisions] before you understand what's actually driving the tension." -Wendy Batten If you're feeling uncertain, I invite you to listen, reflect, and give yourself space to gain clarity before deciding what's next. Jump into my DMs on Instagram and let me help you! Resources Mentioned and Related Episodes: Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List! Episode 159: Prepare to Sell, Franchise, or Expand: Four Areas That Need to be Under Control About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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    23 分
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