Creating with Heart: How Meera Built a Travel Towel That Does More Than Dry
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📝 Show Notes / Episode Description
In this episode of the Outdoor Miles Podcast, I’m joined by Meera, the founder of Haseru Life (pronounced "HaS-thru") — a small business with a big heart and a smart, simple mission: create a towel that truly works for travelers.
We first met at the Hershey RV Show, where her passion for building something purposeful immediately stood out. What started as a personal frustration with bulky, slow-drying towels turned into a full-fledged business built for people on the move — RVers, campers, vanlifers, backpackers, and anyone living light.
In our conversation, Meera shares the full story of how Haseru Life came to be — from that first spark of inspiration to navigating product development, launching her brand, and connecting with customers face to face. We talk about the unique challenges of building a travel-friendly product, how living on the road shaped her approach, and the deep sense of purpose that drives her every step of the way.
You’ll also hear about:
The real problem with traditional towels and why Meera decided to solve it
What makes Haseru towels different (and why customers keep coming back)
The mindset shift that happens when you create something with intention
Her favorite stories from the road and lessons learned as a small business owner
Why connection — not just convenience — is at the core of everything she builds
🎁 Ready to upgrade your travel gear?
Support Meera and order your own Haseru towel today:
👉 https://haserulife.com
Whether you're deep in the woods, parked by a lake, or planning your next adventure, this episode is a reminder that even the simplest products — when made with care — can make life on the road better.
Thanks for tuning in to Outdoor Miles. Be sure to subscribe, leave a review, and share this episode with a fellow traveler who loves gear that just works.