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What does it take to create unforgettable luxury automotive experiences for brands like Ferrari?

In this episode of Gearheads n’ Gasoline, host Barry Alt and guest co-host Sean Sawyer from Revved Automotive Consulting sit down with Julia Newman, Owner of Haus of Stella, to talk about her incredible journey from entertainment and hospitality into the world of high-end automotive events.

Julia shares how she broke into the luxury automotive scene by producing VIP hospitality experiences for Ferrari and other major brands, and how those events blend precision, creativity, and a serious attention to detail. From Pebble Beach to high-profile motorsports experiences, she explains what it takes behind the scenes to deliver world-class brand moments that clients never forget.

The conversation dives into experiential marketing, the art of building authentic client relationships, and how creating emotional connections often matters more than the product itself. Julia also discusses growing support for women in motorsports and expanding opportunities for women across the automotive industry.

Key Takeaways:

• Why client experience is everything in the luxury automotive world
• The behind-the-scenes challenges of producing high-end automotive events
• How experiential marketing creates lasting emotional connections
• The growing role and support of women in motorsports and automotive careers
• Why attention to detail separates good events from unforgettable ones

Guest Bio:
Julia Newman is an accomplished, award-winning event marketing executive with extensive experience producing large-scale live, hybrid, and experiential events. Known for her tenacity, agility, and attention to detail, she has become a trusted partner to some of the world’s most recognizable brands.

Her expertise spans experiential marketing, program management, and cross-functional team leadership. Julia has a proven track record of delivering high-impact global events while managing complex logistics, building strong stakeholder relationships, and aligning event strategy with business objectives. She is especially recognized for her ability to remain calm under pressure while executing seamless, memorable experiences.

Throughout her career, Julia has led and produced high-profile programs and brand activations. Here are a couple of the notable events she's been involved in:

• Patrón Tequila – Formula 1 Mexico City Grand Prix Airport Pop-Up Store
• Ferrari North America Casa Ferrari – Pebble Beach

Today, Julia continues to create exceptional brand experiences through her work with Haus of Stella, where she focuses on curating unique luxury automotive and experiential marketing programs.

Guest:
Julia Newman, Haus of Stella
https://www.linkedin.com/in/Julia-Thomson-Newman

Host:
Barry Alt, Motorhead Digital
maximizesales@motorheaddigital.com
https://motorheaddigital.com/

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