At the current moment of economic, political, and social volatility, business leaders need more effective tools to focus their corporate sustainability strategies. Facing federal regulatory uncertainty and attacks on all kinds of progressive social and environmental goals, companies have a significant opportunity to lead. Yet conventional ESG and sustainability frameworks are overly focused on reporting and insufficient in driving tangible action and positive impact. "Creating Shared Value" (CSV) is a concept that offers a more action-oriented approach. The concept was first introduced in 2006 by Michael Porter of Harvard Business School and Mark Kramer of FSG. It helps companies align business success while addressing pressing societal needs. This approach can provide a fresh path forward when traditional methods feel inadequate.

We wrap up by featuring 3 actual examples of businesses that are integrating shared value principles into their activities. In a short-term (quick win) example, craft breweries throughout North Carolina leveraged their operations and supply chains to provide emergency aid to local communities in the aftermath of Hurricane Helene. In a longer-term business-integrated example, we highlight Dove soap (a Unilever brand). For over 20 years Dove has integrated positive body image and self-esteem into the core of its brand. Recently, they've refreshed their approach to focus on new threats posed by AI generated images in beauty advertising. And finally, an example of a business that has fully integrated shared value into its mission and operations, from raw material sourcing to consumer experience. The story of Kahawa 1893, a coffee brand that sources directly from women farmers in Africa, pays higher prices for specialty coffee, and matches tips from customers to further support the farmers and their communities.