In this episode, we speak with Harry Urquhart-Hay, Co-Founder of Wisewool, who is carrying forward a family legacy spanning more than 130 years in the wool industry. Harry shares how his deep roots in traditional craftsmanship are shaping a forward-thinking approach to sustainable innovation. We explore his mission to redefine wool as a high-performance, natural fiber suited for modern applications, and how Wisewool is bridging heritage with cutting-edge solutions to meet today’s environmental and material challenges.

👤Connect with Harry Urquhart-Hay:

✅ Website:https://www.wisewool.co.nz/

✅ LinkedIn: https://www.linkedin.com/in/harry-urquhart-hay/

✅ Instagram: https://www.instagram.com/wisewoolnz/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net