Create Connections Instead of Chasing Likes
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Create Connections Instead of Chasing Likes
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In this episode of The Author Next Door, Angela Haas and Cassie Newell explore the difference between having an audience and building a real community as an author.
They talk about why so many authors chase visibility instead of connection, how social media can distort our sense of progress, and why newsletters often become a stronger long-term tool for reader engagement. The conversation also dives into super fans, authenticity, consistency, and the kinds of relationships that support both creativity and career longevity.
In this episode, they discuss:
- The difference between audience, visibility, and true community
- Why social media can create burnout and distorted feedback loops
- How newsletters help authors build deeper reader relationships
- What turns casual readers into long-term super fans
- Why consistency and authenticity matter more than chasing metrics
🛠️ Resources mentioned:
Jenn DePaula Marketing: https://jenndepaula.com/
J.R. Ward: https://jrward.com/
Rebecca Yarros: https://rebeccayarros.com/
Emily Henry: https://www.emilyhenrybooks.com/books
🎙️ Learn more about the show:
https://theauthornextdoor.com/
📬 Sign up for our newsletter:
https://linktr.ee/theauthornextdoorpod