Trapped in a Business Hamster Wheel? This Podcast Will Set You Free!

Are you exhausted from chasing one-off jobs, scrambling for the next client while your competitors seem to have a flood of customers on tap? Do you spend hours planning marketing strategies that never see the light of day, only to watch your business stagnate? If you’re nodding, you’re stuck in the business owner’s hamster wheel—and Episode 19: "This Beats Planning, EVERY Time!" is your ticket out.

In this electrifying, marketing expert Craig, with 19 years of hard-won experience, shares a transformative story that will make you rethink everything. From a chance encounter with a struggling karate school to building a marketing system that’s now helped 26+ martial arts businesses, Craig reveals why doing trumps planning every time. His raw, honest insights will light a fire under you and equip you with a clear path to break free from the grind.

Here’s how this episode will tackle your biggest business headaches:

• Problem: Stuck in the one-off job trap. You’re grinding through single jobs, starting from scratch with every client, like Craig was 18 months ago. He explains how shifting from “single-service” work to a scalable system (like his karate school success) can create a steady stream of customers, saving you from the hamster wheel.
• Problem: Overplanning with no results. You’ve got notebooks full of ideas, but they’re gathering dust. Craig’s confession of delaying this blog post for two years shows why planning without action stalls growth—and how jumping into action with a martial arts client led to a game-changing marketing system.
• Problem: Missing game-changing opportunities. You’re too busy with low-paying gigs to spot the big win, just like Craig was until a karate school owner’s plea changed everything. Learn how to stay open to unexpected opportunities that could transform your business.
• Problem: No predictable customer flow. You’re praying for referrals or repeat clients, but it’s a gamble. Craig’s “Customer Mountain” concept—a marketing machine that attracts, captures, and converts customers—will inspire you to build a reliable pipeline.
• Problem: Fear of guaranteeing results. You hesitate to promise outcomes because you’re not sure what works. Craig’s journey to offering a “results guaranteed” service by focusing on one industry shows how deep expertise can give you the confidence to deliver—and win clients over competitors.

Picture this: instead of pedalling endlessly for the next job, you have a “Customer Mountain” where eager clients are ready to work with you.

This episode isn’t just inspiring—it’s a practical blueprint to make that vision real. Craig’s story of turning a karate school’s desperation into a thriving marketing system will show you how to act decisively, seize opportunities, and build something bigger than one-off wins.

Don’t let another day slip by trapped in the grind. Listen to "This Beats Planning, EVERY Time!" now and unlock the secrets to sustainable growth. Want more? Grab Craig’s free “Customer Mountain” map at https://craigmarty.com by entering your email—it’s your first step to a flood of customers. Join his email list for exclusive updates on his upcoming “results guaranteed” program.

To your freedom and success,

P.S. Know a business owner stuck in the same rut? Share this episode—it could be the breakthrough they’ve been waiting for!

Struggling with Marketing That Doesn’t Deliver? This Podcast Will Change Everything!

Are you pouring cash into ads that flop, watching competitors steal your customers while you’re stuck spinning your wheels? Do you feel overwhelmed, wondering why your marketing efforts never seem to pay off? You’re not alone—and Episode 18: "Change of Plans" is the lifeline your business needs right now.

In this revealing podcast, marketing veteran Craig, with 17 years of battle-tested experience, shares a raw, real-world story that will hit home if you’ve ever felt frustrated by marketing that misses the mark. He pulls back the curtain on a fitness studio’s campaign, revealing mistakes and breakthroughs that could save you thousands and unlock explosive growth.

Here’s how this episode will help you conquer your business challenges:

• Problem: Ads that drain your budget with zero results. You’ve spent a fortune on slick videos or “clever” captions, only to hear crickets. Craig explains what type of Ads ads fail and how his simple and seemingly amateur ad for a Sydney fitness studio brought in droves of clients—showing you how to prioritize results over perfection.
• Problem: No clear marketing strategy. You’re posting on social media, hoping something sticks, but it’s chaos. Craig’s method of pausing to think strategically before acting (like he did for the studio’s expansion) will give you a proven blueprint to attract customers consistently.
• Problem: Tweaking campaigns that were working. Ever changed an ad because it “looked tired” only to see sales plummet? Craig’s story of a client shutting down a winning ad over a typo will teach you the ironclad rule: never touch an ad that’s delivering (like a donkey playing basketball - you'll have to listen to hear about that!).
• Problem: Feeling stuck with one-off marketing fixes. You’re tired of quick fixes that don’t scale. Craig’s shift to a “done-for-you” 5-6 week program, inspired by frustrations like this fitness studio’s pushback, offers a glimpse into a system that could streamline your marketing for good.
• Problem: Lack of guaranteed results. You’re hesitant to invest in marketing without certainty. Here about a system that will inspire you to rethink how you approach growth.

Imagine the relief of knowing exactly what works—no more guesswork, no more wasted budgets. This episode isn’t just a story; it’s a masterclass in avoiding pitfalls and seizing opportunities, delivered with Craig’s no-nonsense passion and hard-earned wisdom.

Whether you’re a small business owner or a seasoned marketer, you’ll walk away with actionable strategies to turn your marketing into a customer-generating machine.

Don’t let another day go by watching your competitors win while you struggle. Listen to "Change of Plans" now and discover the secrets that could transform your business. Want to stay ahead? Join Craig’s email list at https://craigmarty.com for exclusive updates on his revolutionary program and more game-changing tips.

To your breakthrough!

P.S. Know someone else battling marketing woes? Share this episode—it could be the spark their business needs!

"Entrepreneur Shares Bold Strategy to Balance Business Growth and Family Time!"

Feeling overwhelmed juggling business demands and family life? In this must-hear podcast episode, Craig Marty, a seasoned business owner, reveals his approach to building a thriving company while carving out more time for what matters most.

Dive into his insights on rethinking client work and discover the “Customer Mountain Map” that’s changing how entrepreneurs succeed. Don’t miss this eye-opening conversation—click to listen now and rethink your business today!

To get a free copy of the Customer Mountain Map, go to: https://craigmarty.com and download your free copy now.

EPISODE 16

Last Saturday, both kids had gone to bed. My wife had gone to bed too, putting our youngest to sleep who is 1.5 years old now. I was laying down next to our 3 year old son, he was fast asleep, I put in my earphones, opened youtube and started searching for old marketing videos.

What I found HAD to be shared. Grab a pen and press play.

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At the end of this episode I mentioned the marketing map I use to attract customers to a business and grow sales. To get a free copy just go to: https://craigmarty.com/map and enter your email address - the map will be emailed to you automatically.

Episode 15

I was working with a client a few years ago when this truth really hit home with me.

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FREE: Get a free copy of my key marketing strategy I use with all clients and my own business here now:

https://www.customermountainmap.com/

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EPISODE TRANSCRIPT:

I was working with a client a few years ago when this truth really hit home with me.

It’s one of those things that you know but over time it kind of crystallises in your mind and you begin to understand it deeper and deeper.

You probably have things like this in your industry, you can think of it as ‘rules of thumb’ or the ‘golden rules’ or something like that.

The client I was working with in the women’s health industry has a great business, it’s a product that the customer needs and lots of customers come to this client all by themselves - which is great.

That means that even without marketing they can make some sales. This is a common situation that some businesses are in. Your local plumber, your local electrician are people like this. They have been in the local community for 10 - 20 years and their word of mouth and referrals makes their phone ring 2 times a day with a new job with NO marketing.

But when they want to grow and get a second and third truck with employees doing work for them they need to reach outside their circle, that’s where marketing comes in.

Ok so back on track..

The client I was working with in the women's health industry often came to the table with lots of ideas on what they wanted to do to get more customers. It;s always great when you have a client who is very interested in the marketing but sometimes, it can take some time to get them back on track.

Of course I would work with the client and try to work with their ideas too, but when something doesn’t work it simply doesn't work. No matter how much the client might want it to.

The conversation often turned a corner when I asked them:

“So what’s the strategy here?”

Which meant, what will happen after that? And what;s the reason we;re going to tell the customer we’re going to do that?

And so on…

This client was great to work with and they knew tha marketing was not really their thing; they were just excited to get the product in as many hands of people who needed it as possible.

They would realise “ok yes... I can see I was a bit off the track there”.

Let’s talk about local plumbers again for a moment, I’m no plumber or tradesperson. I did spend a few years after high school working odd jobs in construction for days and sometimes weeks at a time - just for cash of course. (that’ll probably be a story for another time).

About plumbers, when they come into the lay the pipes for a new house I’m sure they don’t just come in, dig some holes and put pipes in the ground and connect them to sinks.

They would have a strategy, a plan of attack first. Forgive me if you’re a plumber, because I’m probably about to say something totally incorrect, but maybe a plumber needs to connect the highest point first or maybe they need to make sure the drains at the lowest points of the house are connected first or whatever.

The details are not important. What's important is that the industry has a reason for the way they need to do things, and for marketing that’s the strategy.

This company in the women's health industry can't just put signs outside saying “Come buy this stuff”, there needs to be more thought. More strategy.

When it comes to marketing and attracting and winning customers in a way that will actually work for your business, the strategy behind it all is going to be 75% of the job.

This means if you don’t have a good strategy in place, you’re only...

Episode 14

As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it.

However the accurate way to put this is that our future relies on us selling the thing that customers really want.

It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:

• Right way
• At the right price
• With the right conditions
• ...and so on.

All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads.

If you've tried to sell something but it didn't work... this episode is for you.

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DO YOU WANT A FREE COPY OF MY BOOK ON HOW TO GET CUSTOMERS FROM FACEBOOK ADS?

OK - JUST TAP HERE NOW AND TELL ME WHERE TO SEND IT.

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Would you like more tips on using the internet to get more customers for your business? Well then follow me on Facebook HERE.

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EPISODE TRANSCRIPT:

The term “mother nature” gets used to describe lots of things that don’t make a whole lot of logical sense.

When you hear things like “mother nature rules” or “mother nature decides”, that’s the kind of thing I’m talking about.

‘Mother nature’ itself comes from Greek mythology. At the time and maybe still now, I don’t know…

The people believed that there was a goddess called Gaia who created herself and then created the earth and the ecosystem all around the earth. Or something like that.

Obviously I’m not a professor or student of greek mythology but it’s interesting to hear where the term came from.

Now, let me tell you why I’m talking about this…

As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it.

However the accurate way to put this is that our future relies on us selling the thing that customers really want.

It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:

• Right way
• At the right price
• With the right conditions
• ...and so on.

Before I get into the next bit here in this post I need to say that when I talk about “ads and marketing that work”, I’m only ever talking about Ads that cost you $1 and give you back $2 (there’s a lot more to be said about that but i’ll leave that for another day).

All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads.

Now remembering how I judge if a marketing message has worked or not (based on getting MORE than $1 when you spend $1) I know that the majority of Ads businesses put out into the world ARE NOT effective!

The business owner might feel good about it, and they might love the design or the video or the image or whatever…. But if it didn’t make them more than it costs than it didn’t work.

To think that someone can write one Ad, put it out into the world and have it be a winning Ad on the first try isn’t realistic.

I’m talking about a winning Ad....

Episode 13 (The lucky one).

Welcome again to the CraigMarty.com podcast.

This is a quick episode for business owners who love to stay up to date and read or watch information on new tech and new gadgets and things like that.

My point here is that it’s usually a black hole for your time and effectiveness.

If you’re a mechanic and you need to know what the new specifications for the new motor Ford are releasing this year, that’s different. That’s not what I’m talking about on this episode.

Press *PLAY* now and tune in.

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Question for you: Have you ever spent $50 - $100 or maybe even more on Facebook Ads, but never got a real customer from it? Yes?

Maybe you got a couple of likes...but likes don't pay you money.

When Facebook Ads become available, I started trying to get some leads and sales on there too...but I didn't get it work for a loooong time.

Fast forward to 2021 and I've written a book on it. See the book and the details of what comes with it HERE >

Talk soon,

Craig Marty

www.craigmarty.com

www.facebook.com/mrcraigmarty

Episode 12

Welcome back to the CraigMarty.com Podcast

So I don't really like being on camera, but sometimes it pays to record a video.

That's what this episode of the podcast is about. If you're trying to sell a product or a service this will be a great episode for you to tune into.

Just facts here. No fluff.

Enjoy a quick story about a video disaster I had recently while trying to record the video for my newly updated book on Facebook Ads.

Get a copy of the book here >

Sometimes things don't go to plan and I talk about this here on this episode..

...and also WHY it's very important to make sure you're focused on the right things.

TAP *PLAY* listen to the episode and enjoy.

Talk soon,

Craig Marty

www.craigmarty.com

www.facebook.com/mrcraigmarty