Craig Linton - What Fundraising Taught Me About Running A Business
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We sit down with Craig Linton, co-founder of Thread Fundraising and co-author of Donors for Life, drawing out practical steps for a low-risk move into consulting.
Across this candid chat, we dig into the skills that transfer directly from fundraising to business ownership: clear storytelling, supporter care reimagined as client care, and evidence-led decisions. We also grapple with pricing: where generosity meets boundaries, and why working for free can undercut your impact.
Craig explains how to build private AI brains from your proven frameworks, using a “critical friend” prompt to catch blindspots, and turning blank pages into first drafts without losing the human aspect that wins trust.
Enjoyed this conversation? Subscribe, share with a colleague who’s considering the leap, and leave us a review. Your feedback helps more charity professionals find a path to meaningful, independent work.
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You can connect with Craig on LinkedIn, or check out the Thread Fundraising website.
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Jane Curtis, founder of The Charity Freelancing Course, host of The Other Side Podcast and Co-founder of The Rich & Restored Movement.
Jane has spent 26 years in the charity sector, is a former events fundraiser, and now supports over 100 charity sector freelancers to build businesses that make more money with joy and integrity.
What if you made an additional 4 figures in your business in June? 30 minutes a day. Starting 1 June. Just £22. Join me for Mega Money June.
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