Finding and owning your specialty is one of the shifts that quietly changes everything about how your practice feels.

In this episode, Lisa explores what happens when your work stops feeling scattered and starts to organize itself around what’s already working. Early in practice, most clinicians keep their scope broad out of fear, fear of missing opportunities, fear of limiting themselves, fear of not being “ready” yet. That stage isn’t wrong, but it can become overwhelming when everything feels equally demanding and nothing feels anchored.

Lisa shares how specialties actually form not through invention or branding exercises, but through noticing patterns in your sessions, your energy, and your outcomes. Certain clients feel easier to hold. Certain conversations feel more natural. Certain results repeat themselves. A specialty emerges when you name what’s already true about your work instead of trying to create something new.

You’ll hear why owning your specialty doesn’t limit your practice but gives it a center—one that sharpens confidence, steadies your presence, improves referrals, and makes decision-making simpler across your business. Lisa also walks through the elements that come together when a specialty clicks: values, expertise, audience, and offer, and why this clarity is more about assimilation than marketing.

This episode is for clinicians who feel capable but overextended, skilled but scattered, and ready for their work to feel more intentional and coherent.

Launch Lab: Your First 90 Days in Private Practice begins exactly here. We start with specialty, then build clarity, sequencing, systems, and decisions in the right order. The next cohort begins February 16. Learn more at craftyourpractice.com.

Thank you for listening to The Craft Your Practice Method Podcast. I’m Lisa Reidsema, reminding you that therapy is your art, and your business is your craft.

Your first three months in private practice set the tone for your entire business. In this episode, Lisa Reidsema, LMHC, walks through a clear 90-day framework: first establishing your foundation, then building systems, and finally beginning visibility and referral efforts. This episode is perfect for therapists who are launching or relaunching their practices and want to move with intention instead of overwhelm.

• Days 1–30: focus on business basics, policies, and creating a schedule that fits your life.
• Days 31–60: Build systems for intake, notes, billing, and communication.
• Days 61–90: start gentle visibility, niche clarity, referrals, and consistent showing up.

• Launch Lab: Your First 90 Days in Private Practice
• Craft Your Practice: Building a Personalized Private Practice

This episode gives you the overview. If you want the step-by-step implementation , with scripts, schedules, and templates, enroll in Launch Lab. You can find all podcast episodes and upcoming trainings at https://craftyourpractice.com/podcast.

In this episode, we’re going back to the foundation — what it really means to craft a private practice with intention. You’ll learn how to shift from clinician to business owner, identify your core systems, and start building structure that supports your freedom as a therapist.

• Private practice success starts with mindset, not marketing.
• Systems create freedom, not restriction.
• Structure supports sustainability — not burnout.

• Craft Your Practice: Building a Personalized Private Practice
• Launch Lab: Your First 90 Days in Private Practice

• What does “freedom through structure” mean for your practice?
• Which of the five foundational pillars feels strongest for you right now?
• What’s one system you could create this week to make your work easier?

If this episode resonated with you, explore the Launch Lab course — it walks you through your first 90 days step-by-step. Find all episodes, worksheets, and upcoming events at https://craftyourpractice.com/podcast.