In this solo episode of Country Creatives, host Caleb Maxwell takes a deep dive into one of the most powerful tools in a creative's toolkit: personal branding.

Far from being about logos or catchy slogans, Caleb unpacks personal branding as the way others perceive, describe, and ultimately trust you. He shares why being known matters, and how building a brand can open doors to more opportunities, higher impact, and greater pricing power.

With thoughtful insights, real-world experiences, and actionable advice, Caleb offers a roadmap for creatives who want to build their personal brand authentically and intentionally.

In this episode of Country Creatives, hosts Caleb and Reece sit down with returning guest Patrick Thompson to unpack his bold leap from agency life to full-time freelance business owner. After years at Blunt Agency, Patrick shares what it’s been like to step into self-employment—navigating the highs, the challenges, and the learning curves of managing both client work and business development.

The conversation dives into the nuances between freelancing and running a business, building a sustainable work rhythm, and how to align your professional life with your creative energy. Whether you're thinking about going out on your own or simply curious about what it takes, this episode is full of honest insights and practical advice.

In this mini Country Creatives snippet, hosts Caleb Maxwell and Reece Hendy dive into the kinds of guests and conversations that light them up.

They reflect on the types of creatives they’re drawn to—philosophical thinkers, bold innovators, and people who’ve taken unconventional paths in their creative careers. The hosts also extend a warm invitation to listeners: Know someone inspiring? Want to nominate yourself? They're open to guest suggestions from anywhere, not just Bendigo.

This short and thoughtful episode is a call-out for meaningful conversations and new connections, with a few hints at exciting future plans—including revisiting favourite past guests and aiming high for new voices.

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