Could meetings & events be your hotel’s biggest untapped revenue opportunity?
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Could meetings & events be your hotel’s biggest untapped revenue opportunity?
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Are outdated systems, siloed teams, and legacy ways of measuring performance still holding hotels back? What would change if meetings and events were given the same strategic focus, rigour, and attention as bedrooms?
In this episode of Revenue Rocks, Adrienne is joined by M&E Expert, Heather Hart and Alex Drinkwater, HOSPA Course Writer and Tutor, to explore how the industry is rethinking M&E revenue.
From the early challenges of visibility, distribution, and inconsistent measurement, through to the introduction of standardised metrics, benchmarking, and education for future leaders — we chart the journey from overlooked function space to a more structured and strategic commercial opportunity.
This is a conversation about mindset, measurement, and momentum — and where the real opportunities now lie for hotels ready to think differently about revenue beyond the bedroom.