Could Guests Stop Finding Your Hotel Online? What Google's AI revolution means for hotel visibility, direct bookings and revenue.
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Could Guests Stop Finding Your Hotel Online? What Google's AI revolution means for hotel visibility, direct bookings and revenue.
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In this episode of Revenue Rocks, Adrienne Hanna is joined by digital marketing expert Adam Hamadache to discuss what Google has described as the biggest change to search in 25 years—and why it matters to every hotelier.
As AI-powered search rapidly reshapes how travellers discover, compare and choose hotels, Adam explains what the changes mean for visibility, direct bookings and future revenue. From the growing influence of ChatGPT and Google's AI search experience to shifting generational booking habits, this conversation explores why some hotels may thrive while others risk becoming increasingly difficult for guests to find.
Packed with practical advice and actionable insights, it's essential listening for hotel owners, commercial leaders, marketers and revenue teams looking to stay visible and competitive in a rapidly changing digital landscape.