If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your overall messaging approach as a speaker, coach, or consultant.

In this episode of Copy & Content, you will learn:

• What are the three parts of the PAS formula? Problem, Agitate/Agitation, Solution
• Why the PAS formula doesn't truly serve your audience
• Which part of the PAS formula to adjust first - and how to infuse hope through your messaging in its place.
• How to replace Agitate with Empathy - and the three types of empathy that can better connect with your audience.
• How to Humanize your Solution by using compassionate empathy throughout your messaging, specifically your copywriting
• How the human brain is wired for hope in place of shame with neurotransmitters like dopamine and serotonin.
• How I can help you create a better version of the PAS formula with empathy for your business

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.

You're talented, experienced in your industry, and ready to help change lives... but you're an invisible expert for a reason. There are four deadly lies that are keeping you from growing your business - and if you reject these lies and replace them with truth, you will start going from invisible expert to can't-miss expert in your industry.

In this episode of Copy & Content, you will learn:

• The first lie invisible experts believe is that they're not ________ enough.
• The second lie invisible experts believe is that they're not as good as another expert in their industry.
• The third lie invisible experts believe is that their industry is too crowded to stand out to the right audience.
• The fourth lie invisible experts believe is that they missed their window of opportunity.
• The best motivational speech every invisible expert needs to read to get the confidence and momentum to grow their business and change lives.
• How I can help you get the confidence and focus you need to go from invisible expert to can't-miss expert in your industry.

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.

"I'm just not seeing the results I want to see in my coaching business. What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you want to attract and close more clients.

In this episode of Copy & Content, you will learn:

• Why it's not always about niching down as far as possible as a coach - it's all about right-sizing your niche
• Why you need both a Market Pathway AND a proprietary process as a coach
• Why you need to eliminate most of your product suite (coaching offers) to focus on one solid offer with the best potential for results.
• Why you need to create consistent, value-first content and what that means for you and your audience of prospective coaching clients
• How I can help you create a powerful offer that attracts and closes the right coaching clients so you can make a greater impact through your coaching business.

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.