We discuss a Google Analytics 4 Blueprint for Search Marketers with guest GA4 expert Brie E. Anderson. Brie is the founder of BEAST Analytics, an agency helping marketers make the most out of their marketing investments.

Brie is a highly sought after GA4 expert and has presented at MozCon, Brighton SEO, and many other digital marketing conferences Let’s get a better grasp on GA4 and how to unleash Brie’s framework to new levels.

Important links:

• Brie on LinkedIn
• BEAST Analytics

This episode is about SEO - Ranking While Ignoring Google’s Updates. We’ll discuss the latest Google algo updates, how to pay attention and ignore them, and how a website can win in the 3 main SEO categories of technical, on-site, and off-site SEO.

My guest is Eric Carlson, SEO Manager at SiteImprove. Eric is an organic search expert of 15 years, a MNSearch board member and conference presenter.

Important links:

• Eric on LinkedIn
• Siteimprove

My guest is Alex Nazarevich, VP of Growth Marketing at Unbounce. This episode looks at A/B TESTING FOR HIGHER CONVERSION. We’ll discuss why it matters, best approaches, landing page elements, and more. Alex is a highly experienced digital marketing leader in conversion rate optimization and data-driven marketing.

Important links:

• Alex on LinkedIn
• Unbounce

Conversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster.

Amanda Jordan, Director of Digital Strategy at the Rickety Roo agency joins the podcast to discuss link building in local SEO. Amanda has over a decade of experience in local SEO and is a industry thought leader as a frequent presenter at MozCon, LocalU, Women in Tech SEO and more.

Amanda shares her latest research, a case study, strategy and tips for effective link building for local businesses to rank better on Google.

Important links:

• Amanda Jordan on X/Twitter
• Amanda on LinkedIn
• Rickety Roo Agency

Conversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster.

We talk Consumer Search Behavior in Local SEO, discussing some interesting research on Google local search results, reviews and conversion.

My guest is Mike Blumenthal, cofounder of Near Media, and widely considered the godfather of local search from his unmatched research, publishing, consulting, and experience in local. We discuss their research on how Google local search results are engaged with across result types like organic, map packs, reviews, and ads, as well as the differences from industry to industry. Some eye opening information shared.

Important links:

• Research discussed: The Local Finder, Google's DMA Compliance, Multi-location local SEO strategy
• The Near Memo podcast (Highly recommend)
• Mike Blumenthal on Twitter
• Mike on LinkedIn

Conversion Cast is sponsored by Leadferno

Video Strategy for Social Media, discussing how to plan, create and amplify short form video for social channels like Instagram, YouTube, TikTok and more.

My guest is Natalie Eagling, president of Hey Mr Media, a social media marketing agency. Hey Mr. helps businesses and brands handcraft their social strategy through content and video creation that tells their story in a unique and engaging way.

• Natalie Eagling on LinkedIn
• Hey Mr. Media
• Hey Mr. on TikTok and Instagram

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

Today, we talk about Killer Calls To Action, discussing how to motivate and capture prospects .

My guest is Joe Benson, the co-founder of Eversite, a managed web design and digital marketing service that powers over 400 websites. Eversite has appeared in the INC 5000 and helped drive over $350 million in sales for their clients.

We talk with Joe on the strategy of creating a great call to action (CTA), the components of a great CTA, examples of CTAs that win, and more. CTAs are a massive key to great conversion on your website.

• Joe Benson on Twitter
• Joe on LinkedIn
• Eversite Web Design

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.

The lifecycle of Google Business Profiles (GBP) - Verification, Guidelines, Suspensions and Appeals can be complicated and frustrating. My guest is Ben Fisher- the co-founder of Steady Demand a local SEO agency and a Google Business Profile Diamond Product Expert.

In handling over 6,000 GBP appeals from suspension with a 90% success rate, Ben knows about why Google suspends listings and what a business can do to get back on the map. Ben outlines why most GBP's get suspended and the new appeals process from Google to get your listing back to ranking and driving leads.

• Ben Fisher on Twitter
• Ben on LinkedIn
• Stead Demand Local SEO agency

Conversion Cast is presented by Leadferno, the conversion platform to close more leads, faster.