Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.

Hear why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align. Listen how acknowledging personal impact in customer journey mapping and research can transform business influencers into proactive champions, driving investment in research and actionable results. Learn how new companies can pinpoint and leverage customer experience gaps to sway consumers towards their products and services.

Hear what sets customers apart on their buying journeys. Listen how you can better understand your more “silent” customers. Learn where tailored communication can stand out in crafting customer experiences for distinct audiences, sending relevant messages, and adapting to diverse content consumption preferences.

Hear why benchmarking is indispensable in understanding your customer’s journey in relation to competitors, and discerning the experiences that influence their preferences for one company over another. Listen how decision-makers’ preferences for qualitative or quantitative data can be harmonized: recognizing the strengths of both and leveraging a hybrid approach for optimal insights. Learn why it is vital to transform a customer pain point into a tangible financial metric, be it cost leakage or lost revenue, to drive organizational change and action.

Hear what it means to ground the customer experience: a unified framework that fosters the right mechanisms for an effective customer journey. Listen to why it’s important for internal stakeholders to grasp the nuances of “customer experience” and its varied interpretations across different business sectors. Understand when to utilize a “hypothesis setting workshop” as a collaborative approach to identify gaps in customer understanding, successes, and the extent of shared insights across business areas. Learn why research outcomes become more impactful through the lens of customer personas in both B2B and B2C customer journeys, ensuring a cyclical approach.

Hear how customer journey mappers can guide clients on achieving the end business impact that they hope to accomplish. Learn why it is critical for senior leaders to recognize that there is no proxy for the voice-of-the-customer. Listen to what we can do to identify how customers may relate to, and differentiate from, each other.

Hear when evaluating customer journeys, why it is critical to look at both ends of the customer spectrum, from those who bought in and those who did not. Learn how researchers and CX leaders should investigate customer journeys. Listen why expanding the scope of the audience upfront can provide more significant insights into questions and opportunities that are bound to arrive eventually.

Hear what can researchers do to get a deeper level of engagement from internal stakeholders in customer journey mapping projects. Learn why the insights team must have an in-depth understanding of the organization’s mission and its core values prior to investigating the customer journey. Listen to how developing key metrics that track the cadence of research results will benefit the company to a fuller extent in the long term.