エピソード

  • Prompt Engineering for Researchers

    Prompt Engineering for Researchers
    2025/12/05

    Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it's not always easy, especially when using AI to help researchers craft surveys and discussion guides. The recurring issue isn't effort—it's uneven quality from ad hoc prompting.

    In "Prompt Engineering for Researchers," host Kathryn Korostoff demonstrates two structured approaches that keep rigor intact while reducing rework. First, Prompt Chaining: design the deliverable step by step—structure before content—using short review loops to tune timing, probes, and flow.

    Second, Reflexion (with an "X"): asking the AI to critique its own draft for bias, confusion, or sequencing and to document changes.

    Check out this episode for examples of using effective AI prompting for qualitative and quantitative researchers.

    #MarketResearch #QualitativeResearch #UXResearch #CXResearch #SurveyDesign #AIforResearch

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.

    We believe it: Inside every market researcher is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars.

    Research Rockstar | Facebook | LinkedIn | 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
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    9 分
  • Better Rules Ahead for Qual and Quant Research? Regulatory Update with Howard Feinberg

    Better Rules Ahead for Qual and Quant Research? Regulatory Update with Howard Feinberg
    2025/11/05

    As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects.

    In this episode of Conversations for Research Rockstars, Kathryn Korostoff interviewed Howard Fienberg, Senior VP Advocacy at the Insights Association, about two regulatory shifts that could impact researchers. Kathryn and Howard also discuss how these regulations could create meaningful cost savings and workflow improvements for researchers in both qual and quant settings.

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.

    We believe it: Inside every market researcher is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/

    Facebook | LinkedIn | 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

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    25 分
  • Too Many Questions, Too Little Time

    Too Many Questions, Too Little Time
    2025/09/26
    Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide. Learn how to: Keep discussion guides aligned with project objectivesPush back—professionally—when feedback risks data qualityUse strategies like pre-surveys, split guides, and online exercises to balance content Whether you're running focus groups or in-depth interviews, these tips will help protect data quality and keep your research process rock solid. Have you ever seen a Franken-guide? (Skip to 2:22) For adding interactivity to online focus groups and webcam IDIs, we can either use qualitative research platforms with built-in interactive features, or use Zoom (and similar video platforms) with integrated apps that add interactivity. Qualitative research platforms with built-in interactivity features: Recollective – Supports collage, drag-and-drop image tasks, ranking/sorting, polls. 👉 https://www.recollective.com/ Aha! Insights – Supports projective tools, word games, drawing/mark-up, polls. 👉 https://www.ahaonlineresearch.com/ Discuss.io – Supports polls, drawing/mark-up, pre-work, ranking/sorting. 👉 https://www.discuss.io/platform/ If you are doing online focus groups or IDIs using Zoom, check out these tools: Zoom Polling & Quizzes (built-in) – Run quick polls or quizzes. 👉 https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0066150 Zoom Whiteboard – For image annotation. 👉 https://developers.zoom.us/docs/whiteboard/ Mural – A visual whiteboard for collages, clustering, sticky notes, and interactive brainstorming during sessions. 👉 https://www.mural.co/ Slido (Zoom App) – Add polls and word clouds inside Zoom. 👉 https://www.slido.com/zoom-polling Poll Everywhere (Zoom App) – Collect poll and open-ended responses. 👉 https://www.polleverywhere.com/app/zoom Vevox (Zoom Integration) – Anonymous polling, word clouds, polls integrated into Zoom. 👉 https://www.vevox.com/zoom-integration Note: Some of these tools are easier to prepare in advance, so during the session you just "launch." That helps avoid tech fumbling mid-discussion. #MarketResearch #QualitativeResearch #CXResearch #UXResearch #MRX Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook | LinkedIn | 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
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    8 分
  • Help! I Have to Write a Survey—How Do I Pick Answer Options?

    Help! I Have to Write a Survey—How Do I Pick Answer Options?
    2025/09/12

    In this Conversations for Research Rockstars episode, host Kathryn Korostoff tackles one of the trickiest challenges in survey design—choosing the best possible answer options for the questions we've so carefully crafted. Using clear, real-world examples, she offers practical guidance on:

    • When to use unipolar vs. bipolar scales
    • How to choose between odd- and even-point scales—and explain your choice to stakeholders
    • When to consider less common options like rank order or constant sum

    Whether we're designing a questionnaire for market research, CX research, or UX research, this episode delivers best practices that experienced survey researchers rely on to ensure every question is supported by the optimal answer options.

    #MarketResearch #QuantitativeResearch #CustomerInsights #ConsumerBehavior

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.

    We believe it: Inside every market researcher is a Research Rockstar!

    http://www.researchrockstar.com/

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    877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
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    20 分
  • The Overlooked Disconnect That Derails IDI Projects

    The Overlooked Disconnect That Derails IDI Projects
    2025/09/05

    What happens when clients feel dissatisfied after the very first in-depth interview? Often, it's not about objectives or discussion guides—it's about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success.

    Learn more about Research Rockstar's training and staffing resources for research professionals here: https://rarquote.paperform.co/

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.

    **We believe it: Inside every market researcher, is a Research Rockstar!** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/

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    877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
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    12 分
  • The Researcher's Guide to Spotting Red Flags in Contracts

    The Researcher's Guide to Spotting Red Flags in Contracts
    2025/08/26

    Contracts may not be the most exciting part of our work as researchers—but they can make or break a project.

    In this Research Rockstar Conversation, Kathryn Korostoff talks with Benjamin de Seingalt, Esq., Corporate Counsel and Director of Privacy and Compliance at MarketVision Research, about the growing complexity of contracts in market research and insights work.

    Together, they explore:

    • Why contracts are bigger and more detailed today
    • How privacy regulations shape what goes into agreements
    • Red flags researchers should watch for
    • Four practical tips for navigating research contracts

    For anyone working in market research—whether agency-side, client-side, or an independent contractor, this episode will help you spot issues before they derail a project.

    👉 Want to go deeper? Check out our course on Ethical and Legal Topics for Market Researchers at Research Rockstar.

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.

    We believe it: Inside every market researcher, is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars.

    http://www.researchrockstar.com/

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    877-Rocks10 ext 703 for Support, 701 for Sales

    Info@ResearchRockstar.com
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    12 分
  • The Unsexy Blocker to AI Adoption Success

    The Unsexy Blocker to AI Adoption Success
    2025/06/23

    In this episode, Kathryn Korostoff, market research thought leader and founder of Research Rockstar, tackles an often-overlooked challenge in successful AI deployment: organizational structure.

    While AI promises efficiency and innovation in market research and customer insights, many teams are still held back—not by technology, but neglecting the value of small wins and organizational silos. Kathryn shares key insights from her conversations with Benjamin de Seingalt, Esq., Corporate Counsel and Director of Compliance and Privacy, MarketVision Research.

    We explore:

    • Why research teams miss opportunities to get early wins with AI
    • How outdated organizational structures limit collaboration across customer insights functions
    • What research leaders can do to overcome these roadblocks for market research, CX, UX, and VoC teams

    Whether you're optimizing qualitative research processes or enhancing quantitative research workflows, this conversation will help you think beyond tools and tactics—and toward sustainable transformation.

    ✅ Like what you hear? Subscribe and join us as we explore ways to strengthen our market research skills and build smarter teams.

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

    ***We believe it: Inside every market researcher, is a Research Rockstar!***

    Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales
    Info@ResearchRockstar.com
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    14 分
  • Jobs to be Done as a Framework for Customer Insights

    Jobs to be Done as a Framework for Customer Insights
    2024/03/26

    In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks we can use to gain deeper customer insights, JTBD is a useful framework for identifying innovation, differentiation, and segmentation opportunities. What is the customer's ultimate aspiration for using this product or service? What are they trying to accomplish? In this episode, examples illustrate the model's potential, using examples from cars, refrigerators, and coffee makers.

    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.

    We believe it: Inside every market researcher, is a Research Rockstar!

    Hope you enjoy this episode of Conversations for Research Rockstars.

    HTTP://www.researchrockstar.com/

    Facebook

    LinkedIn

    877-Rocks10 ext 702 for Support, 701 for Sales

    Info@ResearchRockstar.com
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    11 分