• Content Talks

  • 著者： River Sounds
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Content Talks

著者： River Sounds
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  • If you don't know how to create engaging content, your business might not be made to last. We know, that sounds daunting and that's why we are here to help! The Content Talks podcast speaks to senior professionals about how they measure their content and create self-funding models. These industry leaders will help you understand how to create genuinely great and valuable content that resonates with your consumers, rather than throwaway promotions, and ultimately, they'll help you improve your return on investment. From CEOs to marketing managers, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.
    Copyright 2020 River Sounds
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  • Welcome to Content Talks

    Welcome to Content Talks
    2020/02/12
    You might think your content’s good, but why isn’t it giving you the return on investment you need? That’s why the Content Talks podcast speaks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.  These industry heads will help you understand how to create genuinely valuable content, that makes your brand stand out on and offline, and ultimately, that will help you improve your return on investment. From CEOs to marketing directors get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Learn more at contenttalks.co.uk
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    1 分
  • Episode 1: How can I create a brand halo through content?

    Episode 1: How can I create a brand halo through content?
    2020/03/04
    With Ali Jones, Chief Customer Officer, Co-op Food What is the halo effect? How did the term come about and what is its role in marketing? In this episode we talk to Ali about the importance of building brand strength in one sector of your company, which ultimately creates a ripple effect. We cover the advantages of promotional marketing vs content marketing, the power of content, and why the best marketing strategies combine both. Content Talks  The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.  These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphy Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million.  The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/
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    37 分
  • Episode 2: Restructuring growth for membership organisations

    Episode 2: Restructuring growth for membership organisations
    2020/03/04
    With Anne Godfrey, Chief Executive, The Chartered Institute of Environmental Health and Nicola Murphy, Group Chief Executive, The River Group In this episode, we focus on the challenges faced by membership organisations, an action plan for future-proofing and change, and the role content plays. We look at examples of how Anne Godfrey, CEO CIEH, has successfully transformed membership bodies and aligned organisational design with a strategic vision to keep her stakeholders happy. Content Talks The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses. These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment. From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform. Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks The Team Host: Tom Rowley Audio/Video Editor and Producer: Andy Greening Researcher and Marketing Manager: Taimen Zlattner Design: Andy Greening and Matt Ford Director of Digital: Pares Tailor Creative Director: Matt Ford CEO: Nicola Murphy Music by Artlist Interested to learn more about River Sounds? http://www.riversounds.co River Sounds River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging. The River Group The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland & Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million. The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency. More on The River Group The River Group: https://www.therivergroup.co.uk/ River Sounds: http://www.riversounds.co Maven Comms: https://itsmaven.com/ Fish Content Agency: https://fishcontent.agency/
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    49 分

あらすじ・解説

If you don't know how to create engaging content, your business might not be made to last. We know, that sounds daunting and that's why we are here to help! The Content Talks podcast speaks to senior professionals about how they measure their content and create self-funding models. These industry leaders will help you understand how to create genuinely great and valuable content that resonates with your consumers, rather than throwaway promotions, and ultimately, they'll help you improve your return on investment. From CEOs to marketing managers, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.
Copyright 2020 River Sounds
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