Content Marketing is Like a Conditional Gift - Let's Fix It
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Content Marketing is Like a Conditional Gift - Let's Fix It
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Do you use content to promote your business? How do you like making it? Is it working out for you?
In this episode, I explore why and how I think our current model of content marketing is broken and how I envision we can fix it. The main takeaway of the episode is that content marketing can feel like a conditional gift. We're creating it in order to achieve a means or an end in our business and that creates layers of emotions, intentions, and energy around it. I also suggest a better way to deal with content in your business to still serve your goals and treat your audience like the adults that they are. Spoiler alert: Radical candor.
Listen to learn more. If you want to read more on this, I also wrote a blog post about it.
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